Getting People Moving: Understanding Behaviour to Increase Physical Activity

The Conference Board of Canada, July 9, 2015
Recorded Webinar
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Only 15 percent of Canada’s adult population meets the recommended 150 minutes of moderate to vigorous physical activity per week. And it’s not a matter of capability: while the majority of Canadians are physically able to be active, most spend their days sitting or otherwise sedentary. We know that physical inactivity and sedentary behaviour can have significant cost implications for the health care system, employers, and the economy, so why are so many of us still physically inactive?

Can humankind’s physiological and behavioural adaptations over the last 50,000 years explain this phenomenon? Do your current environments impact our decisions to make ration choices towards a physical lifestyle?

Join us for this 60 minute webinar as Dr. John C. Spence discusses the second briefing of our series “Moving Ahead: Taking Steps to Reduce Physical Inactivity and Sedentary Behaviour.” This session will examine the determinants of behaviour that can help identify effective interventions, including programs and policies, to support and/or increase the opportunity, capability, and motivation to be physically active.

Webinar Highlights

In this webinar you will learn:

  • Theories and models of behavioural change
  • Criteria that decision-makers—including employers, governments, health authorities, city planners, school officials, and health service providers—can use when planning strategies and programs to promote physical activity
  • Examples of effective strategies and best practices that you can put to work today

About JC

Photo of John SpenceDr. John C. Spence spends most of his time relaxing in the Sedentary Living Laboratory in the Faculty of Physical Education and Recreation at the University of Alberta where he is a Professor and Associate Dean (Research). He has expertise in the area of behavioural medicine and research methods. His research focuses on both the benefits and determinants of physical activity and how physical inactivity and sedentary behaviour are related to obesity.

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