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Canadian Industrial Profile: Advertising—Spring 2018

The Conference Board of Canada, 2 pages, May 10, 2018
Industry Profile
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This industry profile provides a five-year forecast for Canada’s advertising industry.

Document Highlights

Corporate Profits—Corporations’ pre-tax profits made significant gains over the past year, providing room for firms to increase their advertising budgets.

Digital Transformation—The share of revenues generated by Internet advertising is growing rapidly at the expense of traditional media.

Cybersecurity—Due to security breaches and the risk of cyber attacks, it will become more difficult for ad companies to collect customer data online.

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