Feminine Capital: Unlocking the Power of Women Entrepreneurs

The Conference Board of Canada, March 29, 2017
Recorded Webinar
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Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual. Rather, they are tapping into their unique feminine capital to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business.

How does gender influence entrepreneurship and enterprise growth? How are women changing our social and economic landscape? How can Canadian business leaders work with, support, and amplify the power of women’s entrepreneurship?

Drawing on four decades of award-winning research, Barbara Orser and Catherine Elliott will present a 60-minute live webinar where they will address these questions and discuss the nature of women’s enterprise, feminine capital and ‘being entrepreneurial’.

Webinar Highlights

In this 60 minute webinar, Barbara and Catherine will:

  • Explore assumptions about gender influences in venture creation.
  • Summarize what is known about women’s enterprise patterns, including financing, social capital, transaction costs and other constraints of enterprise growth.
  • Introduce a contemporary, inclusive model of entrepreneurship.
  • Define feminine capital and discuss ways in which corporate Canada can profit from the changing nature of women’s entrepreneurship.

Join Barbara and Catherine as they address these questions and discuss the implications of these issues and challenges for individuals, organizations, and policy-makers.

About Barbara

Photo of Barbara OrserDr. Barbara Orser is a Full Professor at the Telfer School of Management at the University of Ottawa, where she holds the Deloitte Chair in the Management of Growth Enterprise. She has published over 100 academic and industry studies about the dynamics of small firm growth. She is also a co-author (with Dr. Catherine Elliott) of Feminine Capital. Unlocking the Power of Women Entrepreneurs, published by Stanford University Press. Currently, she is the Canadian member of a 13-nation research team that is examining women’s enterprise policies. She advises government about entrepreneurship policy and has spearheaded national small business policy initiatives, including the Canadian Task Force for Women’s Business Growth (Founding Chair). She is a strong advocate for women’s enterprise.

About Catherine

Photo of Catherine ElliottDr. Catherine Elliott is a co-author of Feminine Capital. She works at the Telfer School of Management where she teaches Organizational Behaviour and Human Resources Management. Her research and teaching focus on gender influences in entrepreneurship, including entrepreneurial identity gaps, self-efficacy, and gender influences in mentoring and entrepreneurial learning.

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