In this webinar, Scott Evans discusses the Canadian and global findings of the 18th annual Edelman Trust Barometer, a survey that provides a robust exploration of trust in business, government, NGOs, and media. This session will explore:
- The state of trust in Canadian business, government, NGOs and media;
- A benchmark of Canada’s performance as it relates to trust against the US and other global markets;
- The implications trust has on Canadian business and what leaders can do to foster and maintain credibility;
- Long-term strategies that businesses can utilize to address market dynamics and build trust;
- And more.
Scott Evans is the General Manager and is responsible for the strategic direction, growth and management of Edelman Toronto, the largest of the agency’s five Canadian offices.
Scott has more than twenty years of communications experience in the agency setting and has worked across a wide range of clients in the private, public and not-for-profit sectors. Prior to his role as General Manager, Scott was Co-Deputy General Manager of Edelman Toronto and National Sector Leader, Health.
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