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CETA and You: Seizing the Benefits of Freer Trade with Europe

The Conference Board of Canada, July 29, 2015
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At long last, the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) is expected to come into effect in 2016. It is larger in scale than any other international trade agreement in Canada’s history, and many homegrown businesses are excited about the new opportunities it may bring. But while tariff elimination on goods is typically the most talked-about feature, other parts of this particular deal may offer even greater benefits to Canadian firms.

If companies try to build their exports on the strength of tariff elimination alone, they can expect only a modest benefit from CETA. On the upside, Canadian firms can take advantage of CETA by proactively innovating and adapting their products and services to the many wealthy European markets.

Join Danielle Goldfarb for a presentation of new Conference Board of Canada research that:

  1. identifies which sectors should benefit from tariff reductions
  2. describes how companies can achieve much larger gains from the CETA deal,
  3. demonstrates how Canadian companies can better understand the opportunities in various European markets

Webinar Highlights

 

Topics to be addressed in this 60-minute webinar include:

  • Exports gains from tariff elimination under CETA —about $1.4 billion will be added to Canada’s merchandise exports to the EU by 2022.
  • Sectors that are expected to benefit most from tariff reduction — the largest benefits are likely to accrue to the following sectors: agriculture; food, beverage, and tobacco; and chemicals, rubber, and plastics.
  • Ways for Canadian firms to reap greater benefits from CETA — inward and outward investment, sales by foreign affiliates, government procurement, and trade in services offer opportunities for Canada.
  • The four faces of Europe – the pros and cons of each group of markets within Europe from a Canadian business perspective.
  • About Danielle

    Photo of Danielle GoldfarbDanielle Goldfarb is Associate Director of The Conference Board of Canada’s Global Commerce Centre, and co-author of Stronger Ties: CETA Tariff Elimination and the Impact on Canadian Exports, For Innovators Only: Canadian Companies’ EU Export Experience, and The 4 Faces of Europe (forthcoming). Maclean’s called her one of Canada’s top trade experts. She writes on Canada’s international trade, investment, and development policies. Danielle’s recent research and commentaries focus on selling Canada’s high value services globally, success strategies for Canadian companies in global markets, the Canada-EU trade deal, and immigrant exporters. Danielle has an M.Phil. in International Relations from Cambridge University and a B.Comm. in Honours Economics from McGill University.

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