At long last, the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) is expected to come into effect in 2016. It is larger in scale than any other international trade agreement in Canada’s history, and many homegrown businesses are excited about the new opportunities it may bring. But while tariff elimination on goods is typically the most talked-about feature, other parts of this particular deal may offer even greater benefits to Canadian firms.
If companies try to build their exports on the strength of tariff elimination alone, they can expect only a modest benefit from CETA. On the upside, Canadian firms can take advantage of CETA by proactively innovating and adapting their products and services to the many wealthy European markets.
Join Danielle Goldfarb for a presentation of new Conference Board of Canada research that:
- identifies which sectors should benefit from tariff reductions
- describes how companies can achieve much larger gains from the CETA deal,
- demonstrates how Canadian companies can better understand the opportunities in various European markets