Join Intellectual Property experts Myra Tawfik and Karima Bawa for this 60-minute webinar on the importance of having an IP strategy for small and medium-sized business in Canada. This session will explore:
- What an IP strategy is and how it differs from traditional approaches to IP
- The different forms of IP protection and how various forms of IP can be used in combination to achieve optimal results
- How IP can be:
- a valuable business asset
- used offensively (to deter competitors)
- used defensively (to deter third party suits or to offset payment of royalties to third parties)
- used to generate revenue
- The risks associated with IP and how to seek to manage them especially in a global environment
Professor Myra Tawfik is a law professor and the EPICentre Professor of IP Commercialization and Strategy at the University of Windsor and a Senior Fellow at the Centre for International Governance Innovation (“CIGI”). She is an expert in intellectual property law and her research and teaching interests lie in the areas of copyright law, trademark law, international IP law, IP strategy and IP legal history. As a Senior Fellow at CIGI, she leads research on capacity-building in IP literacy, IP strategy and access to IP legal services. In addition, along with her CIGI colleague, Karima Bawa, she has developed a massive open online course (MOOC) titled Foundations of IP Strategy which will be publicly available in the fall of 2016.
Karima Bawa is a Senior Fellow at the Centre for International Governance and Innovation (“CIGI”). At CIGI, she has undertaken research related to commercialization of university R&D and IP. As well, along with her CIGI colleague Myra Tawfik, she has developed a MOOC titled Foundations of IP Strategy scheduled for public release in the fall 2016. Prior to joining CIGI, she was the chief legal officer and general counsel at Research In Motion (now BlackBerry). In the twelve years she served at Research In Motion, one of her key responsibilities was to oversee critical and multi-jurisdictional intellectual property litigation that threatened the ongoing operations of the company. Karima holds a Bachelor of Science, a Bachelor of Law and a Masters in Business Administration. At present Karima is involved with advising and supporting technology start-ups.