Browse by Topic - Marketing

(Displaying 1 to 20 of 122) | Page: 1 2 3 4 5 6 7 | Next » 
Social media has transformed the way we live; it’s democratic, unpredictable, exhilarating. And of course, it’s those very qualities that make it susceptible to ugliness at times.The...
The Conference Board of Canada | Recorded Webinar | December 2017
Digital transformation means culture change. Read how L’Oréal, Travelex, Haier, GE, and other early adopters of digital transformation have cultivated risk-taking, experimentation,...
The Conference Board, Inc. | 8 pages | December 2017
Although digital governance teams and Digital Centers of Excellence are becoming common oversight structures, most do not yet have fully optimized, managed, and resourced processes...
The Conference Board, Inc. | 14 pages | November 2017
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker. Join us for our 2-part series of the Advertising Conundrum. Part...
The Conference Board of Canada | Live Webinar | September 2017
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker. Join us for our 2-part series of the Advertising Conundrum. Part...
The Conference Board of Canada | Recorded Webinar | August 2017
The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.
The Conference Board, Inc. | 12 pages | July 2017
Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.
The Conference Board, Inc. | 46 pages | June 2017
Generally speaking, people do a lot more thinking about their consumer choices than their democratic choices. Little wonder, then, that politicians have been reaching into the...
The Conference Board of Canada | Recorded Webinar | June 2017
The marketing industry is entering an age in which customers and organizations alike are beginning to view paid advertising with cynicism. Marketers are now turning toward new...
The Conference Board of Canada | Recorded Webinar | May 2017
The advertising industry has changed and will never be the same. The way in which brands need to communicate with their audience has evolved, partly due to a more sophisticated...
The Conference Board of Canada | Recorded Webinar | April 2017
Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs...
The Conference Board, Inc. | 24 pages | February 2017
Human resources professionals might not know it, but they have an important role in the future of corporate communications and marketing. This overview explores how integrating...
The Conference Board, Inc. | 8 pages | October 2016
CEOs have a crucial role to play in ensuring integrated corporate communications and marketing delivers on its potential to create value.
The Conference Board, Inc. | 8 pages | October 2016
We look at the trend toward integrating corporate communications and marketing and consider the various ways that these two functions working together can contribute value to corporations.
The Conference Board, Inc. | 64 pages | October 2016
Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.
The Conference Board, Inc. | 16 pages | July 2016
Companies can learn about their customers through social media as well as online and physical shopping experiences. Managing privacy and the masses of data are the biggest challenges.
The Conference Board, Inc. | 10 pages | April 2016
The role of chief marketing officers is to ensure their organizations’ reputation is a strategic competitive advantage. They can do so by communicating their engaging culture through...
The Conference Board, Inc. | 8 pages | March 2016
For some organizations, creating a customer experience is simple—the experience is the purpose of the purchase in the first place. A tourist destination in the Bahamas for example...
The Conference Board of Canada | Recorded Webinar | February 2016
Periscope. Meerkat. Blab. SnapChat. Facebook virtual assistant. Podcasting to video. Being able to delete things about you from the Internet. Instagram deletes the square. Facebook...
The Conference Board of Canada | Recorded Webinar | January 2016
Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a...
The Conference Board, Inc. | Recorded Webinar | December 2015
(Displaying 1 to 20 of 122) | Page: 1 2 3 4 5 6 7 | Next »