Travel Markets Outlook: Metropolitan Focus, Autumn 2016

The Conference Board of Canada, 16 pages, November 3, 2016
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This report offers an in-depth analysis and forecast for tourism activity in Canada and in nine major metropolitan areas. The report also provides an outlook for domestic, United States, and key overseas markets such as Europe and Asia. A companion publication, Travel Markets Outlook: National Focus, forecasts tourism activity in the provinces and Yukon.

Document Highlights

  • Halifax is enjoying increased domestic travel this year (2.8 per cent), in part due to expanded domestic air capacity, and overall visits to the city should grow by an estimated 3.7 per cent. The mixed-use complex waterfront project, King’s Wharf, which is scheduled for completion in spring 2017, should boost both business and pleasure travel to the city over the medium term. Growth prospects are projected to remain healthy into 2020.
  • Renewed hotel space and major sport events are delivering a strong tourist year for Montréal while business travel should benefit from major conventions such as the World Social Forum. And next year’s celebrations for the city’s 375th anniversary should provide a significant boost to tourism activity. Also next year are major events such as the 24th World Congress on Intelligent Transport Systems. Overall overnight visits in 2017 are projected to increase by 5 per cent.
  • Toronto’s strong convention activity this year is boosting business travel to the city while pleasure travel is rising due to the hosting of major sporting events such as the NBA All-Star Game, the Grey Cup, and the World Cup of Hockey. Overall overnight visits are projected to increase by 4.7 per cent in 2016. Next year, pleasure travel due to the Invictus Games and the NHL Centennial Classic will rise by 3.5 per cent while international arrivals will be increased by added air capacity from the U.S. and overseas source markets.
  • Tourism activity in Calgary is having another difficult year as the local and provincial economies are affected by low energy prices. The rainy summer weather also did not cooperate and attendance at the Stampede this year hit a 22-year low. But the economy is expected to bounce back next year and, with the recently opened National Music Centre and Calgary Film Centre, pleasure travel should increase. Overall overnight visits are projected to rise by 2.5 per cent in 2017.
  • The regional economy of Edmonton will remain in recession in 2016 and this will weigh down consumer confidence. Thus the outlook for tourist activity is gloomy for this year with overnight visits declining 1.7 per cent. But Alberta’s economy is expected to recover in 2017 together with domestic visits to the new Rogers Place Arena and the new Royal Alberta Museum. Combined with strong growth from U.S. and overseas markets, overall overnight visits in 2017 should grow by 2 per cent.
  • This year, Vancouver experienced strong growth from both domestic and international markets. A healthy cruise ship season and major sports events helped boost overnight visits to grow an estimated 6 per cent. The same will be true for 2017 with overall overnight visits projected to grow by 4.1 per cent. Over the forecast period, growth in international visits is expected to remain strong, aided by more air connections from key source markets, including China, Japan, and South Korea.

Table of Contents

Tourism Outlook

  • Canada
  • United States
  • Overseas
  • Travel Prices

National Overview

  • Canada
  • Halifax
  • Québec City
  • Montréal
  • Ottawa–Gatineau
  • Toronto
  • Winnipeg
  • Calgary
  • Edmonton
  • Vancouver

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