Businesses are faced with a new era of activism. Employees are wanting to work for organizations that reflect their individual values. Customers are looking to purchase from brands they trust. And investors are supporting companies that can sustainably drive profits from purpose-driven initiatives. These voices are growing in numbers and volume and can have significant influence on business behavior and decisions.
A challenge? Perhaps. But when looked at from an opportunity’s perspective, encouraging stakeholder engagement can drive greater business impact. A potential solution? Crowdsourcing.
Crowdsourcing is most commonly known for its use in fundraising and task delegation. But what about leveraging this model to gather feedback and information from your business’ stakeholders?
In this 60-minute discussion we will explore the opportunity of crowdsourcing to drive company culture, inform company strategies, and impact decision-making related to corporate social and responsibility and sustainability.