Can a company use total impact valuation—the practice of quantifying and expressing in financial terms a company’s economic, social, and environmental impacts—to guide strategy?

We asked 10 companies that have gone all in on total impact valuation (AkzoNobel, Argos, BASF, LANXESS, Linde plc, Novartis, SGS, The Crown Estate, The Travel Foundation, and UPM) whether and how the practice was generating value for them. They told us that, used strategically, total impact valuation could potentially unlock business opportunities and uncover risks. But for now, lack of a standard approach is making it difficult to base business decisions on the valuation results.