How do you engage Canadians in an environment cluttered with distraction and eroding trust?
This question is the central challenge for social media practitioners across Canada. There are government agencies that are successfully capturing the attention of Canadians, so what is the secret to their success?
The US election was a reality check on the power of social media. The #MeToo movement has given rise to voices that need to be heard. Most jarringly, social media has developed the power to mobilize individuals from behind the screen to real-life social movements. In each case, social media has been the driving force to spread a message, engage an audience, and initiate action.
How will you use this social power to engage Canadians?
Public Sector Social Media will look at the government agencies that have navigated the social media landscape—with successes and failures. Many of these agencies are social pioneers and have gone on to design some of Canada’s most successful social media campaigns. The key to their success has been to stay afloat with new developments, emerging platforms, and the power of innovation.
The paradox of social media is that while it has become a central part of every organization’s communication strategy and its practice has become more sophisticated, the challenge is to stay relevant among the clutter. New platforms continue to emerge and existing platforms evolve creating an ever-changing media landscape.
Social media platforms have come and gone—so what will be the next big thing? The power is in your hands.
Join us at this annual gathering of leaders in public sector social media as we discuss how you can increase your impact.
We’d like to thank our generous sponsor for their contribution to this event.
The details of this event are subject to change. Please revisit this page periodically for updated information.