Travel Markets Outlook: National Focus, Spring 2014
This report provides a forecast of tourism activity in Canada, the provinces, and Yukon, with a special focus on the outlook for domestic, U.S., and key overseas travel markets as well as travel prices. Its companion publication, the Metropolitan Focus: Tourism Insights for Select Metropolitan Areas, provides a forecast of tourism activity in nine Canadian cities.
- Growth in overnight visits is expected to reach 2.5 per cent in 2014 and improve to an even stronger 2.8 per cent by 2017.
- Over the next few years, growth in visits from overseas market is expected to remain in the 3 to 4 per cent range.
- Although overnight visits from the U.S. are also expected to continue to grow over the forecast horizon, they will remain well below the levels we were seeing a decade ago.
- Tourism in Canada's largest city—Toronto— is expected to post stronger growth in 2014, driven largely by strength in the labour market and improved consumer confidence.
- Last year's devastating floods put a dent in Alberta's tourism activity, but growth there is expected to improve to a strong 3.9 per cent this year.