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Colleen Collins -
June 28, 2020 |
Consumers will adopt electric vehicles when they have relative advantage to the consumer, are complementary to existing investments, less risky than current alternatives, and easy to try. The whole point of "tragedy of the commons" is that "the right thing" is not necessarily personally advantageous.
That is the point of carbon taxes - to capture the externalities, so that the "right" choice is also the cheapest. Unfortunately, carbon prices high enough to create these conditions are politically unacceptable. Rebates on the other hand work pretty well because the benefits are experienced at the time of purchase. Issues like charging time (barrier) and no performance improvements are also reasons why we don't see take-up. Some drivers see value in electric vehicle ownership as brand signal of environmental responsibility or even tech-savvy.
Grounding the discussion in consumer adoption theory and choice analysis shows why adoption has been so slow. |
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Muaz Nasir -
March 5, 2019 |
| Worthwhile overview that measures consumers perception of a low-carbon economy in advance of pending federal legislation. Interesting to see that Canadians view themselves as falling behind the transition to a low-carbon economy, but are resistant to committing to personal change. |
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Philippe Cool-Godin -
December 21, 2018 |
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Maxime Noel -
December 18, 2018 |
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