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City Magnets II: Benchmarking the Attractiveness of 50 Canadian Cities

The Conference Board of Canada, 112 pages, January 13, 2010
Report
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City Magnets II: Benchmarking the Attractiveness of 50 Canadian Cities analyzes and benchmarks the features that make Canadian cities attractive to skilled workers and mobile populations, because cities without the ability to act as magnets and attract new people will struggle to stay prosperous in the decades ahead.

Document Highlights

Attracting skilled and creative workers is crucial to the competitiveness of the nation and of cities. City Magnets II: Benchmarking the Attractiveness of 50 Canadian Cities analyzes and benchmarks the features that make Canadian cities attractive to skilled workers and mobile populations. As a companion document to the 2007 City Magnets report, this edition delves deeper into the dynamics of city living by analyzing Canada’s 50 largest cities according to 41 features—grouped in seven categories—that make Canadian cities attractive to mobile populations.

University-educated migrants use different criteria than non-university-educated migrants when choosing where to live. But even after taking these criteria into consideration, this study shows that a city that is attractive to a certain type of migrant ends up being attractive to all migrants. Our top six cities are tops across the board: Calgary, Waterloo, Ottawa, Vancouver, St. John’s, and Richmond Hill.