Travel and Tourism
In 2007, tourism spending in Canadian surpassed $70 billion while its impact on the economy remained steady at 2 per cent of the Canadian GDP. The natural beauty of our lakes and forests, the energy and creativity of our towns and cities and the vast geography which makes up Canada annually attracts the curious from all over the world. Canadians are explorers as well, seeking exotic adventurers in remote locations. The Canadian Tourism Research Institute serves the travel and tourism industry in providing sound economic forecasts and models. With timely and insightful interpretation of data specifically relevant to travel, subscribers are kept up-to-date on what’s hot and what’s not. What we can do for you—Visitor and convention bureaus, federal and provincial tourism departments and suppliers to the industry can select the product best suited to your individual needs:
Travel Activity within Canada
Canadian Tourism Research Institute (CTRI) Subscribers are kept current about the domestic and international inbound travel markets with comprehensive reports on key trends and forecasts. - Travel Exclusive – a bi-monthly newsletter providing tourism suppliers, analysts and executives with the latest trends in the industry.
- Travel Markets Outlook (TMO) – National Focus – a comprehensive source of travel forecasts for the Canadian tourism industry. Focusing on the domestic travel market, The TMO: National Focus includes travel information from key inbound markets such as the US, UK, France, Germany, and Japan. Forecast tables are updated twice per year (September and February) with an electronic report produced in March.
- Travel Markets Outlook (TMO) – Metropolitan Focus – an extension of the Travel Markets Outlook: National Focus delivering timely travel trends and forecasting information for nine Canadian cities. Forecast tables are updated twice per year (September and February) with an electronic report produced in October.
- Travel Indicators – Facts and figures compiled to help travel destination operators anticipate market demand. Monthly updates are provided for each key market segment on hotel trends, non-resident trips to Canada as well as airline bookings on scheduled carriers. Key economic indicators and forecasts at both the national and provincial level are updated on a quarterly basis.
To learn more about the Canadian Tourism Research Institute, contact us. To apply for membership, complete the Application Form. Tourism Economic Assessment Model (TEAM) Travel-related organizations such as visitor and convention bureaus, federal and provincial tourism departments that require reliable figures on the regional and/or provincial economic impacts of tourism related activities will find the TEAM product a valuable resource. TEAM estimates the direct, indirect and induced economic impact for 60 measures including employment (jobs and/or personal years), compensation, and gross domestic product (GDP); and by categorical industry output. Unlike many economic impact models, TEAM uses the latest actual tax rates to ensure that the information and impacts reported for key measures are accurate and up-to-date. Subscribers to TEAM have the option of receiving economic impact studies on an as-needed basis or use the TEAM software themselves to conduct economic impact analysis on their own. (Basic training is provided.) To learn more about the TEAM software, contact Greg Hermus, Associate Director at 613-526-3280 Ext 244 or by e-mail.
International Travel Activity
Outbound Canada Canadians are forecast to spend $25 billion on travel outside the country by the end of 2008, making the outbound travel industry a significant market. Over 100 countries and countless attractions vie for this lucrative market. Destinations, airlines, tour operators and attractions rely on the Canadian Tourism Research Institute for its comprehensive analysis of the outbound Canadian travel market. The Canadian Tourism Research Institute delivers a suite of reports on the trends, motivations, products and future growth patterns relevant to the outbound travel industry. Among them: - Outbound Canada Monthly Report – keeping travel executives current on the trends in Canadian outbound travel including airline ticket sales, economic conditions, air capacity and passenger traffic by destination and more. Destination organizations typically use this report to update their home office.
- Market Share Report – This quarterly report is used by destinations to identify the “hot spots” in the Canadian outbound travel.
- Brochure Analysis – U.S. and sun destinations are able to determine their market position relative to other destinations with our analysis of package tour operator’s brochures. Product offering and pricing are examined by destination and by tour operator.
- Destination Travel Forecasts – this is the only available independent forecast of travel in Canada. By-model forecasts for the U.S. market are also available.
Outbound Canada Tracking Service Subscribers to the Outbound Canada Tracking Service receive a higher level of client service than the Outbound Canada service. This includes bi-monthly surveys of Canadian outbound travelers – their habits, motivations, destination images, future intentions, trip planning behaviour, Internet use and much more. This information, together with enhanced economic forecasts assists our clients to better position their marketing campaigns. The Tracking Service is widely used by national tourism offices, tour operators, attractions, state tourism departments as well as other sectors servicing the Canadian outbound travel market. To subscribe to Outbound Canada or the Outbound Canada Tracking Service, contact David Redekop, Associate Director by telephone at 613-526-3280 Ext 324 or by email.
Custom Work
With over 20 years of experience in the travel industry, the staff of the Canadian Tourism Research Institute (CTRI) can offer unique insights and solutions to all aspects of the travel market. Our independence and reputation for solid economic data, makes us the go-to place for reliable research information.
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