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Speaking as a Leader with Judith Humphrey

In today’s fast-paced world, corporate and political leaders need to lead as never before. Yet those in leadership positions often can’t articulate their views in simple compelling messages that inspire others to take action. As a result, subordinates and senior audiences alike are left unmoved and uncertain of where these leaders want to take them.

Judith Humphrey’s Speaking as a Leader is a 60-minute webinar that tells you exactly how to influence and inspire every time you speak—whether you are giving a speech, making a presentation, talking at a meeting or speaking off the cuff in the elevator. You will come away with a clear, straightforward methodology for achieving inspirational leadership. Drawing upon thousands of coaching sessions with managers and executives in many of North America’s leading companies, author Judith Humphrey shares the secrets of communicating as a leader, set forth in her new, path breaking book, Speaking as a Leader: How to Lead Every Time You Speak—From Boardrooms to Meeting Rooms, From Town Halls to Phone Calls.

Judith Humphrey, President of The Humphrey Group, is a pioneer and leader in the field of leadership communications. The Humphrey Group was launched in 1988 as the first Canadian firm to focus on teaching top executives to be effective speakers. The firm has grown and the range of courses has broadened, with an increasing emphasis on teaching leaders at all levels how to influence and inspire. Judith’s vision drives the company and makes it the brand of choice for so many leaders.  She is the author of Speaking as a Leader: How to Lead Every Time You Speak—From Boardrooms to Meeting Rooms, From Town Halls to Phone Calls

Take Advantage of this Exclusive Rate:
Order your copy of Speaking as a Leader with Judith Humphrey for $125 (a savings of $50).  You can order directly on our website or by calling 1-866-242-0075. You can also email publications@conferenceboard.ca. Please quote campaign code JUDITHW4 to ensure you receive the preferred rate of $125.

Unmarketing with Scott Stratten

The world of marketing is changing at an unbelievable pace these days.  And in the competition for customers, we each have a choice – fall behind, stay with the pack, or try to lead.  But most of us are struggling just to keep pace.  It’s time to change our approach to this challenge. 

If you really want to get ahead of the competition, you have to think differently, explore the unconventional and enlist some radical tactics to your marketing tool kit with Unmarketing, a powerful 60-minute recorded webinar with Scott Stratten.

Scott Stratten is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.

His book, UnMarketing: Stop Marketing. Start Engaging, became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA.

Stop marketing. Start engaging.  The landscape of business-customer relationships is changing. Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not if your customers are talking online, it’s how often and where. In this webinar, Scott walks you through the landscape of online engagement both today and what’s coming tomorrow. You will have a much clearer picture of what tools will suit your needs and which ones to ignore. Come away with real actionable takeaways.

Find out how to engage better (or at all) with your current and potential customer base using social media, viral marketing – and just plain old good conversation. 

Take Advantage of this Exclusive Rate:
To place your order for Unmarketing with Scott Stratten for only $150, you can order your copy online, or by calling 1-866-242-0075. You can also email publications@conferenceboard.ca. Quote campaign code UNMARKETW4 when registering.

Making the Business Case for Investments in Workplace Health and Wellness

Senior leaders know that investing in wellness generates positive returns for the organization, but that doesn’t relieve wellness practitioners of their responsibility to evaluate the program’s effectiveness.
The Conference Board of Canada has just released a new report that will help your human resources department create a solid business case for the investment in health and wellness initiatives.

Making the Business Case for Investments in Workplace Health and Wellness
June 2012, 72-pages, $625 e-copy
This report provides organizations of all sizes with advice on how to demonstrate the positive impacts and outcomes of their investments in health and wellness. It includes a metrics checklist as well as some calculations for employers to use, and provides a sample worksheet for calculating the return on investment of health and wellness initiatives.
Research for this report entailed an extensive literature review, a series of 10 in-depth case study interviews with employers of various sizes from a wide spectrum of sectors, and 13 key informant interviews with experts in health promotion, workplace wellness, and evaluation.

Contents of this report include:

  • The importance of investing in workplace wellness programs
  • Developing a comprehensive workplace wellness program
  • Evaluating workplace wellness programs
  • Tools for evaluating workplace wellness programs
  • Measurement framework for workplace wellness programs
  • The government’s role in supporting healthy employees.
  • Metrics checklist for employers
  • Return on Investment Calculations

Maximize your Workplace Health and Wellness Initiatives:
Order your copy of Making the Case for Investments in Workplace Health and Wellness for $625 and receive a complimentary copy of Beyond Benefits: Creating a Culture of Health and Wellness in Canadian Organizations (value of $225). This 36-page report examines workplace health and wellness programs and practices currently in place in Canadian organizations.

To place your order, please visit our website, or call 1-866-242-0075, or email publications@conferenceboard.ca. Please quote campaign code WELLNESS1 to ensure you receive both report for $625.

Other promotions

To purchase any of the promotions listed below please contact our publications team at 1-866-242-0075 or publications@conferenceboard.ca.

Please note that some promotions can be purchased through our e-library at an additional discount. Please see each listing for more information.