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Travel and Tourism Sector Trends Service Reports

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Travel Exclusive: Key Trends for the Travel Industry November–December 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 4 pages | February 2016 | The Canadian Tourism Research Institute | The Conference Board of Canada

Outbound Canada: Winter 2015-16 Travel Intentions

Canadians' outbound trip intentions this winter are down compared to last year. About two-thirds of Canadians responding to the Canadian Tourism Research Institute's (CTRI) biennial travel intentions survey said their longest overnight trip this winter would be outside the country. Even though a similar proportion of travellers as last year intend to vacation in the U.S., overnight leisure trips Stateside are expected to fall below 8 million for the first time since 2011-2012. In addition, a smaller share of Canadians intend travel to Mexico and the Caribbean. Although Europe is not generally a major winter destination, an increasing share of respondents indicated plans to go there this winter. Join Jennifer Hendry of CTRI as she presents the latest results of the survey. CTRI holds more than 20 years worth of travel intentions survey data, allowing for historical data to be considered and future trends to be identified to the benefit of Canada's tourism industry.

Recorded Webinar | January 2016 | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry September–October 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 4 pages | December 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Markets Outlook: Metropolitan Focus, Autumn 2015

Travel Markets Outlook, Metropolitan Focus offers an in-depth analysis and forecast for the tourism industry in Canada and nine major metropolitan areas. The companion publication, National Focus, analyzes and provides a forecast for provincial tourism, with a special focus on five key international travel markets.

Report | 16 pages | December 2015 | Greg Hermus | The Conference Board of Canada

Travel Markets Outlook: National Focus, Autumn 2015

This report provides a forecast of tourism activity in Canada, the provinces, and Yukon, with a special focus on the outlook for domestic, U.S., and key overseas travel markets as well as travel prices. Its companion publication, the Metropolitan Focus: Tourism Insights for Select Metropolitan Areas, provides a forecast of tourism activity in nine Canadian cities.

Report | 18 pages | December 2015 | Greg Hermus | The Conference Board of Canada

The Economic Power of Tourism: Local Creativity + Collaboration = Success

Many local and regional economies have struggled to maintain their prosperity and standard of living in recent decades. Fortunately, these communities have built-in advantages—natural beauty, desirable lifestyle and welcoming personality—that can be tapped to help local and regional economies thrive. The magic formula to unleashing the potential of rural economies are most often creativity and collaboration. Dan Taylor has used them to achieve great results. He helped awaken Prince Edward County from a somewhat sleepy rural economy into The Gastronomic Capital of Ontario and Ontario’s’ Fastest Growing Wine Region—arguably a global model on how to brand and build a vibrant creative rural economy. Join Dan Taylor for this session where he will describe how rural communities can revitalize their own economies. Dan Taylor is an expert at helping people turn their tourism business, marketing and economic challenges into opportunities for growth and positive results. Webinar registrants will receive the 9 Step "Magic Formula" Cheat Sheet. The cheat sheet lists 9 key steps that when combined help to successfully market your tourism destination. The steps are listed in sequential order and provide a road map and process from which enhance and improve destination marketing. Each step is elaborated upon and includes an explanation on how best to implement. The cheat sheet serves as a quick reference guide to make sure your destination marketing is on track.

Recorded Webinar | November 2015 | The Conference Board of Canada

The Canadian Travel Industry Outlook: A Lower Dollar, An Affordable Vacation

We can expect to have a lot of visitors to our country this year. Canada’s tourism industry is on pace to outperform the rest of the economy in 2015, thanks largely to lower gas prices and weak Canadian dollar. But will this positive boom last into the end 2015 and into 2016? Join us for this special session with the Director of the Conference Board’s Canadian Tourism Research Institute, Greg Hermus. You’ll hear expert analysis of the latest trends in the Canadian Tourism sector, and how these trends may affect your business this year.

Recorded Webinar | October 2015 | Greg Hermus | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry July-August 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 6 pages | September 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry May-June 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 6 pages | July 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Markets Outlook: National Focus, Spring 2015

This report provides a forecast of tourism activity in Canada, the provinces, and Yukon, with a special focus on the outlook for domestic, U.S., and key overseas travel markets as well as travel prices. Its companion publication, the Metropolitan Focus: Tourism Insights for Select Metropolitan Areas, provides a forecast of tourism activity in nine Canadian cities.

Report | 22 pages | June 2015 | Greg Hermus | The Conference Board of Canada

Travel Markets Outlook: Metropolitan Focus, Spring 2015

Travel Markets Outlook, Metropolitan Focus offers an in-depth analysis and forecast for the tourism industry in Canada and nine major metropolitan areas. The companion publication, National Focus, analyzes and provides a forecast for provincial tourism, with a special focus on five key international travel markets.

Report | June 2015 | Greg Hermus | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry March–April 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 6 pages | May 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry January-February 2015

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 6 pages | March 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry November-December 2014

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 6 pages | January 2015 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry September–October 2014

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 4 pages | November 2014 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Markets Outlook: Metropolitan Focus, Autumn 2014

Travel Markets Outlook, Metropolitan Focus offers an in-depth analysis and forecast for the tourism industry in Canada and nine major metropolitan areas. The companion publication, National Focus, analyzes and provides a forecast for provincial tourism, with a special focus on five key international travel markets.

Report | 20 pages | November 2014 | Greg Hermus | The Conference Board of Canada

Travel Markets Outlook: National Focus, Autumn 2014

This report provides a forecast of tourism activity in Canada, the provinces, and Yukon, with a special focus on the outlook for domestic, U.S., and key overseas travel markets as well as travel prices. Its companion publication, the Metropolitan Focus: Tourism Insights for Select Metropolitan Areas, provides a forecast of tourism activity in nine Canadian cities.

Report | 20 pages | November 2014 | Greg Hermus | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry July-August 2014

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | 4 pages | September 2014 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Exclusive: Key Trends for the Travel Industry May-June 2014

This bi-monthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Report | July 2014 | The Canadian Tourism Research Institute | The Conference Board of Canada

Travel Markets Outlook: National Focus, Spring 2014

This report provides a forecast of tourism activity in Canada, the provinces, and Yukon, with a special focus on the outlook for domestic, U.S., and key overseas travel markets as well as travel prices. Its companion publication, the Metropolitan Focus: Tourism Insights for Select Metropolitan Areas, provides a forecast of tourism activity in nine Canadian cities.

Report | 22 pages | June 2014 | Greg Hermus, Silvia Nishiguchi | The Conference Board of Canada

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