Socially Minded: Convincing the C-suite of Social Media's Benefits

The Conference Board, Inc., 46 pages, June 22, 2017
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Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

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Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In this report, we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential. We also talked to C-suite members at Nielsen, PepsiCo, and United Grinding North America about their social media experience.

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