Canadian Industrial Profile: Advertising—Spring 2017

The Conference Board of Canada, 2 pages, June 20, 2017
Industry Profile
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This industry profile provides a five-year forecast for Canada’s Advertising Industry.

Document Highlights

  • Business Confidence—Weak business confidence continues to discourage firms from spending on advertising services.
  • U.S. Economy—The weak loonie and strong U.S. labour market are creating export opportunities for advertising firms south of the border.
  • Digital Natives—Canadians are heavy users of digital media, and advertising spending has yet to catch up. This will continue to change how companies spend their advertising dollars.

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