Fix: Break the Addiction That’s Killing Brands

The Conference Board of Canada, April 13, 2017 at 02:00 PM EDT
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The advertising industry has changed and will never be the same. The way in which brands need to communicate with their audience has evolved, partly due to a more sophisticated consumer and partly because current marketing tools, techniques and strategies are yielding less than optimal results.

While conventional wisdom has driven ad agencies to focus on digital marketing and web design, Ryan Gill, president of one of North America’s leading marketing agencies Cult Collective, argues that these activities are becoming less relevant as time goes on.

During this 60-minute session, Ryan will provide an overview of what needs to happen for consumers to turn from transactional customers to engaged apostles.

This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!

Webinar Highlights

Participate in this webinar and you will:

  • Learn how to move from “nudge” to “pull”
  • Understand how advertising is evolving to stay ahead of consumer sophistication
  • Appreciate how marketing tools exploit the needs of consumers
  • Consider how brands need to evolve to engage their market rather than trying to trick people to purchase their product or service
  • Identify when brands are being holistic in their outreach to engage consumers

About Ryan

With over 12 years of experience in digital marketing and advertising Ryan has led or been involved in planning and executing web, mobile, social media and integrated campaigns and projects for blue chip clients around North America.

Ryan also attempts to be strongly committed to his community in Calgary and around the world. Serving on city planning committees, board involvement with Their Opportunity (sports charity), also his agency continues to actively volunteer at a homeless shelter in the city of Calgary and Ronald McDonald House, and continuing to lead an organization called Project Smile that operates under the umbrella of the Cult Collective brand.

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Price: $299.00 (CAD)