Fix: Break the Addiction That’s Killing Brands

The Conference Board of Canada, April 13, 2017 at 02:00 PM EDT
Live Webinar
0/5 based on
(You are signed in anonymously, to review, create an account)

The advertising industry has changed and will never be the same. The way in which brands need to communicate with their audience has evolved, partly due to a more sophisticated consumer and partly because current marketing tools, techniques and strategies are yielding less than optimal results.

While conventional wisdom has driven ad agencies to focus on digital marketing and web design, Ryan Gill, president of one of North America’s leading marketing agencies Cult Collective, argues that these activities are becoming less relevant as time goes on.

During this 60-minute session, Ryan will provide an overview of what needs to happen for consumers to turn from transactional customers to engaged apostles.

This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!

Webinar Highlights

Participate in this webinar and you will:

  • Learn how to move from “nudge” to “pull”
  • Understand how advertising is evolving to stay ahead of consumer sophistication
  • Appreciate how marketing tools exploit the needs of consumers
  • Consider how brands need to evolve to engage their market rather than trying to trick people to purchase their product or service
  • Identify when brands are being holistic in their outreach to engage consumers

About Ryan

Ryan GillWith 16+ years of experience in marketing, branding and advertising Ryan has led or been involved in planning and executing digital, mobile, social media and integrated campaigns and projects for blue chip clients around North America.

Living by this quote: "If you're your authentic self, you have no competition."

Ryan is strongly committed to community service in Calgary and around the world. Serving on city planning committees, board involvement with Their Opportunity (sports charity), his agency continues to actively volunteer at a homeless shelter in the city of Calgary and Ronald McDonald House. He also leads an organization called Project Smile that operates under the umbrella of the Cult Collective brand.

On a personal note the most important thing to Ryan is spending time with his wife Aimee and daughters Scarlett & Halle...and dog Snoop.

Have questions before you buy?

Learn what our webinars can offer you


What happens after you register?

Image showing webinar satisfaction scores

Register for this Webinar

Price: $299.00 (CAD)