The advertising industry has changed and will never be the same. The way in which brands need to communicate with their audience has evolved, partly due to a more sophisticated consumer and partly because current marketing tools, techniques and strategies are yielding less than optimal results.
While conventional wisdom has driven ad agencies to focus on digital marketing and web design, Ryan Gill, president of one of North America’s leading marketing agencies Cult Collective, argues that these activities are becoming less relevant as time goes on.
During this 60-minute session, Ryan will provide an overview of what needs to happen for consumers to turn from transactional customers to engaged apostles.
This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!