DNA of Engagement: How Organizations Build and Sustain Highly Engaging Leaders

The Conference Board, Inc., 111 pages, March 21, 2016
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Promoting a culture of engagement is not easy; it requires the organization to develop highly engaging leaders—the quality of leadership makes a critical difference in fostering an engaging culture.

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An engaging work environment leads to increased productivity across the organization and eventually improves its business outcomes. Nevertheless, promoting a culture of engagement is not easy. In addition to a robust strategy and an inspiring mission, it requires the organization to effectively develop high engaging leaders—the quality of leadership within an organization makes a critical difference in fostering an engaging culture. What are behaviors critical to winning the hearts and minds of employees and unlocking their full potential at work? How do high engaging leaders approach engagement? What are organizations doing to support leaders at all levels? This report draws on surveys, focus groups, interviews, and site visits conducted by The Engagement InstituteTM, and features in-depth case studies from 15 exemplar organizations: Accenture, Caterpillar, Cardinal Health, Deloitte, Fifth Third Bank, Mahindra Group, Mayo Clinic, McDonald’s, NASA, Teach For America, Quicken Loans, The Coca-Cola Company, US Army Audit Agency, US Patent and Trademark Office, and Wipro.

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