Canada's Next Export Era: Bringing Trade Back to the Future

The Conference Board of Canada, February 25, 2016
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Canada is set to enter a brand new export era, one that may have business analysts looking to history books for answers on what comes next.

Ushered in by the end of the commodity supercycle and the ever-sinking Canadian dollar, this new era will offer trade patterns more in line with the 1990’s than the 2000’s. Demand from emerging markets is slowing, and US growth has rebounded, leaving many Canadian industries to wonder what can be expected for exports for the last half of the decade. So what’s next for your industry? Do you have the information you need to make informed decisions in the coming years?

Join us for this 60-minute webinar as Jacqueline Palladini discusses the trade prospects for 38 Canadian industries in the next trade era. Based on new research from the Conference Board’ Global Commerce Centre, this session will give you the information you need to ensure success now and in the years to come.

Webinar Highlights

This webinar will answer the following questions:

  • Which Canadian industries will see a boost to demand as a result of a U.S. economic rebound and lower-valued Canadian dollar?
  • Which Canadian industries have the capacity to increase production to seize these opportunities?
  • Which Canadian industries have the third dimension —competitiveness—needed for success?

We answer these questions using a benchmarking methodology with eight indicators for 38 Canadian industries. Five Canadian industries that are most poised for success in the next trade era include:

  • Transportation and Government Services
  • Other Commercial Services (eg. wholesale trade and administration)
  • Computer and Information Services
  • Food Manufacturing
  • Finance and Insurance Services

Six industries are identified as having strong demand and are globally competitive, but lack capacity. These six manufacturing industries that could strongly consider expanding their capacity include:

  • Wood Product Manufacturing
  • Pharmaceutical and Medicine Manufacturing
  • Aerospace Product and Parts Manufacturing
  • Other Transportation Manufacturing (eg. rail and shipbuilding)
  • Clothing Manufacturing
  • Motor Vehicle Parts Manufacturing

There is good news for five industries that will face weak demand in the U.S. but have strong capacity. These industries are among the few who can expect strong demand globally, opening up or strengthening opportunities abroad:

  • Crop Production
  • Miscellaneous Manufacturing
  • Travel Services
  • Artificial and Synthetic Fibres and Filaments Manufacturing
  • Other Chemical Manufacturing

About Jacqueline

Photo of Jacqueline PalladiniJacqueline Palladini is a Senior Economist and contributes to research on global trade and investment as part of the Global Commerce Centre. She specializes in analyzing global trends and their impacts on Canadian businesses, industries, and regional economies. She has experience developing forecasting models and conducting custom research, including economic impact analyses.

Jacqueline joined the Conference Board in 2007 on the provincial forecasting team responsible for Ontario, British Columbia and the territories, as well as the performance of the mining and motor vehicles & parts manufacturing industries. She holds a M.A. in economics with a specialization in social statistics from McGill University and a B.Sc. with distinction from the University of Victoria.

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