Marketing’s Influence in Canada
The Conference Board of Canada,
What is marketing’s influence in Canada? In 2011, business spent $29 billion on marketing-related activities and marketing activity supported about 1 million jobs. Some pretty serious numbers!
Marketing’s Influence in Canada, is a webinar that delves into a new 138-page report from the Canadian Marketing Association, prepared by The Conference Board of Canada. Marketing’s Influence in Canada is an authoritative examination of marketing; from its traditional roots to what it looks like today—to what business leaders can expect over the next five years.
This webinar with report author, Michael Burt, explores Canada’s transition to a digital marketplace that will drive widespread change in marketing. Find out how and why the return on investment for advertising is changing. Hear more about how marketing activity is shifting away from traditional advertising, thus changing the way we communicate with consumers and do business. Understanding and adapting to these trends will be the key to managing brands and winning customers.
This report is tagged with the following interests that are not in your profile:
Click here to
add these interests to your profile and you will receive a notification when a report
with the same interests is released.