Marketing’s Influence in Canada

The Conference Board of Canada, February 2013
Recorded Webinar
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What is marketing’s influence in Canada? In 2011, business spent $29 billion on marketing-related activities and marketing activity supported about 1 million jobs. Some pretty serious numbers!

Marketing’s Influence in Canada, is a webinar that delves into a new 138-page report from the Canadian Marketing Association, prepared by The Conference Board of Canada. Marketing’s Influence in Canada is an authoritative examination of marketing; from its traditional roots to what it looks like today—to what business leaders can expect over the next five years.

Webinar Highlights

This webinar with report author, Michael Burt, explores Canada’s transition to a digital marketplace that will drive widespread change in marketing. Find out how and why the return on investment for advertising is changing. Hear more about how marketing activity is shifting away from traditional advertising, thus changing the way we communicate with consumers and do business. Understanding and adapting to these trends will be the key to managing brands and winning customers.

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