Implementing Social Media in the Public Sector

The Conference Board of Canada, May 2012
Recorded Webinar
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The Conference Board of Canada presentsImplementing Social Media in the Public Sector, a 60-minute webinar that discusses how you can implement social media tools within your department to activate internal and external engagement.

Led by Mike Kujawski, Vice-President, Strategic Marketing and Digital Engagement at Centre of Excellence for Public Sector Marketing, this session will discuss the social capital behind social media tools. It will help you navigate the social space to ensure you can effectively:
  • Develop an internal/external social media strategy using the right tools
  • Manage your organization’s social reputation
  • Create internal engagement using social tools
  • Grow revenue and awareness

Webinar Highlights

Social Media is transforming the way the public sector interacts with employees and the public. Now, more than ever, it is important for public sector organizations to develop and implement a comprehensive social media strategy.

Mike Kujawski is a passionate consultant, trainer and speaker on the topic of strategic marketing and digital engagement. Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he currently leads a team of strategists responsible for all major digital client initiatives in Canada and abroad.

Mike has helped various government departments at the Federal and Provincial Level, as well as Crown Corporations develop a strategic social media engagement plan. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media engagement strategy in a public sector setting. In addition to his work with CEPSM clients, Mike is part of the faculty of the Professional Certificate in Public Sector Marketing Program at Carleton University.

Join in the discussion with Mike Kujawski on May 10 to hear more about how your department can implement a strategic social media strategy.

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