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Forging Strategic Business Alignment


This report identifies best practices in leading a successful alignment strategy from a senior management perspective.

Report by David Dell , Robert J. Kramer
The Conference Board, Inc., 34 pages, September 2003

Document Highlights:

Companies forge alignment in various ways-by breaking down silos, integrating systems, coordinating business unit activities to achieve objectives. This report, based on a survey of 86 corporations and more than 30 interviews with corporate senior executives in Europe and North America, identifies best practices in leading a successful alignment strategy from a senior management perspective.

Topics Covered:

  • Different Approaches to Strategic Business Alignment (SBA)
  • Factors That Enable or Inhibit Alignment
  • SBA as a Challenge for Management
  • Meeting the Challenges
  • Does Less Aligned Mean Less Well Managed?
  • Indicators of Strong Alignment
  • Some Companies Remain Weakly Aligned-What are the Commonalities?
  • Approaches to Achieving Alignment
  • Strength of Alignment vs. Soft Approaches
  • Building Alignment Within Different Organizational Contexts

Full Report Also Includes:

  • Company Examples: Centex Corporation; a Healthcare Equipment Provider; Monsanto company; Nestle, S.A.; Pfizer Inc.; and BP p.l.c.
  • Profile of Survey and Interview Participants
  • Key Recommendations
  • 10 Tables and Charts



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