Aboriginal business development is a growing trend in Canada that is improving the socio-economic outcomes for Aboriginal peoples by creating jobs and wealth in their respective communities and Canada at large. Aboriginal entrepreneurs are not only making a difference, but making a profit and creating jobs as well. True to Their Visions: An Account of 10 Successful Aboriginal Business sets out to determine the factors that determine whether a business will succeed or fail. It features 10 successful Aboriginal businesses from across Canada and draws out the common challenges and keys to success, forming an easy-to-use Aboriginal business guide.

The featured businesses demonstrate that strong leadership, sound business practices, and solid relationships and partnerships are key to overcoming these challenges and realizing success.