Multi-Media Marketing Program

Reach over 50,000 decision-makers, including your top prospects!

Capitalize on the six-month marketing blitz dedicated to each conference, including:

Web

The marketing cycle begins six months prior to the conference, with a comprehensive Web posting and the first of up to ten e-mail blasts. Prominent sponsor logos on the conference page link to the sponsor’s Web site.

E-mails

E-mail campaigns include program developer messages, speaker announcements, and full event agenda announcements, reaching 50–80,000 individuals per event. The Conference Board’s database and select rented lists target past attendees and specific titles, levels, job functions, and areas of expertise.

E-mails are also available for major sponsors to announce their sponsorship and special delegate rate to clients and colleagues.

Brochures

The printable brochure on the conference Web site carries sponsor logos and the complete conference agenda. E-mail blasts direct prospects to the on-line brochure, and it can be printed and distributed by mail, as a media insert, or by sponsors.

Associations and Media Partnerships

The Conference Board’s marketing team recruits relevant associations and publications as marketing partners, accessing new markets and high potential prospects with the endorsement of a trusted organization.

Twitter, LinkedIn, and More

Each event has its own Twitter hash tag, and all tweets link back to the event Web site. Tweets announce new speakers, sponsors, special offers, new session announcements, and more.

All delegates are invited to join the conference group on LinkedIn to collaborate with other delegates and the speakers and sponsors. In addition to providing valuable delegate information and incredible networking potential, LinkedIn can help sponsors promote the conference to their key contacts and prospects, and continue the dialogue long after the conference is over.

Social media distributors are also used to promote content to blogs, wikis, other LinkedIn groups, and news outlets, extending reach across many platforms instantaneously.

Webcasts and Webinars

Webcasts and webinars can build awareness for events and allow subject matter experts to preview their topics or continue the dialogue post-conference. These “events” provide additional value for delegates, and additional exposure for sponsors.