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Public Sector Social Media

2017 Event

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2016 Event

The 2016 edition of Public Sector Social Media echoed authenticity, transparency, and strategy for social media account managers and users alike. Speakers focused on the importance of having a social media strategy and asking yourself why and how when it comes to using social media to communicate your message and give your brand or organization a voice.

From a step-by-step approach to the hard-hitting issues of terrorism and radicalization, and everything in between, delegates left with practical examples of social media successes and a network of like-minded peers who are engaged in the power of social.

Delegates were encouraged to tweet with the official conference hashtag #CBoCSocial. Over the course of the event the hashtag generated over 4.8 million impressions and reached an estimated 635,000 accounts.


Featured Speakers From the 2016 Event

Nicholas Charney

Nicholas Charney
Project Lead, Office of Innovation, (IN.spire)
Natural Resources Canada

Dr. Guy Berthiaume

Dr. Guy Berthiaume
Librarian and Archivist of Canada
Library and Archives Canada

Martha McLean

Martha McLean
Deputy Director, Advocacy and Digital Engagement
Global Affairs Canada

Élisabeth Lacoursière

Élisabeth Lacoursière
Director, Outreach and Marketing
Parks Canada

Scott Mills

Scott Mills
Corporate Communications, Social Media Officer
Toronto Police Service

Stewart Bell

Stewart Bell
Journalist
Post Media

Tieja Thomas

Tieja Thomas
Research Associate, Science, Technology and Innovation Policy
The Conference Board of Canada

Janice Twiss

Janice Twiss
Manager, Marketing and Experience
WorkSafeBC

Madeleine Redfern

Madeleine Redfern
Mayor
City of Iqaluit

Denise Amyot

Denise Amyot
President and Chief Executive Officer
Colleges and Institutes Canada

Cory Hunter

Cory Hunter
Senior Social Media Advisor
Department of National Defence

Nicolino Frate

Nicolino Frate
Director, Official Languages, Employment Equity and Diversity Division, Human Resources Branch
Canada Revenue Agency

Georgia Sapounas

Georgia Sapounas
Digital Director
Canadian Olympic Committee

Partners

We’d like to thank our generous partners for their contribution to this event.

Marketing Partners

Women in PR logo


Centre of Excellence for Public Sector Marketing logo


IABC Ottawa logo


The Institute of Public Administration of Canada logo


ReSoMe logo

Take It Personel-ly logo


Special Contributor

Fitterfirst logo

Social Media

#CBoCSocial
Twitter @CBoC_Events