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Public Sector Social Media 2016

Monday October 24 - Tuesday October 25 2016 Fairmont Château Laurier Ottawa, Ontario

Conference Overview

Where public sector social media practitioners learn about the latest developments in this rapidly changing field

Now in its 8th year, this event has tracked the transition of social media from insurgent communication intervention to mainstream channel for all levels of government. As a new generation of leaders take the reins and citizens everywhere demand greater transparency, involvement and information, the use of social media will become a natural part of the way the public sector engages the population.

The revolution is over—long live the revolution!

While social media has become mainstream in terms of adoption levels and the sheer breadth of the people and organizations using it, it remains in the early stages of the impact it will have on governments. And the community that began the revolution remain active and committed to constant experimentation and innovation.

New apps and platforms are constantly emerging providing new avenues for communicating with citizens—video apps such as Meerkat and Periscope burst onto the scene but have not yet realised their early promise. Google Hangouts have re-emerged as a viable tool. Many organizations are looking to Snapchat for customer communications.

As in previous years this year’s conference will explore new platforms and how governments are beginning to use them.

In 1.5 days you’ll learn what works, what’s new and what’s next

Join us for an intensive day and half’s discussion of some of the key developments in the field. Among the issues we are currently considering for inclusion on the agenda are:

  • delivering on the promise of transparency and engagement
  • social media and open government
  • using social media to facilitate co-creation with citizens
  • a leader’s guide to social media use
  • overview of current and future guidelines for social media
  • privacy and security
  • how to build a social media strategy from the ground up
  • choosing the right message for the right audience on the right platform
  • obtaining management buy-in and support
  • the merits and uses of social media internally and externally
  • managing the volume—social media information management

As the technology changes, the options and functionality increase, and audiences become more fragmented. This means more choices for users and more decisions for you.

What are your greatest social media challenges?

We’d like to address your most pressing social media issues at this year’s event. Please contact us with your questions, challenges, and opportunities and tell us what you’d like to discuss.

Contribute to the discussion and stay up-to-date on this event!

Follow #CBoCSocial for the latest updates on Twitter, or send us an email and you’ll be automatically notified when more conference information is available.

Find out how you can attend this event for FREE!

Do you have colleagues who are eager to learn about public sector social media, a large Twitter following, plenty of Facebook friends, or loads of LinkedIn connections? If so, we want to hear from you! Contact Emily by email or @CBoC_Events to find out how you can leverage your networks and reap the rewards!

Sponsored by

Marketing Partner

Centre of Excellence for Public Sector Marketing logo


The details of this event are subject to change. Please revisit this page periodically for updated information.

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2015 at a Glance


Sponsor this event, and connect with your top prospects!

Meet senior executives, leading practitioners, and subject matter thought leaders. Position your organization as a leader in its field, and associate your brand with the solutions.

To learn more about exclusive sponsor benefits, please contact Tracie Jones at (613) 526-3090 ext. 286 or jones@conferenceboard.ca.

View Our Sponsor's Website

Marketing Partner

Centre of Excellence for Public Sector Marketing