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Business [Un]Usual: Profit from Purpose

Monday October 2 - Tuesday October 3 2017 Beanfield Centre Toronto, Ontario

The world is facing political, social, environmental and technological transformations that will have profound implications for businesses operating in Canada. As such, our bi-annual Corporate Responsibility and Sustainability summit has taken somewhat of a different direction this year. In October 2017, we’ll be bringing you Business [Un]Usual: Profit from Purpose to help business leaders navigate these changes, build resilience and capitalize from the opportunities these transformations may bring.

Conference Overview

The world is changing fast. Business is facing new demands from rapidly evolving technologies, while social, environmental and political issues are affecting bottom-lines.

Business has a choice.

You can choose to be at the mercy of these new forces, always reacting to defend your bottom line. Or you can embrace these changes, seeing them as opportunities to deliver healthy, inclusive growth with long-term viability.

Thriving in today’s business world means having clarity of purpose, beyond profit. Businesses with this clarity know that profit is an outcome of the value they create. That’s why they focus beyond profit.

What does your business stand for? To authentically engage, your employees, customers and your community must believe in your purpose. Driving stakeholder loyalty and advocacy is vital to standing out from the crowd and succeeding in these changing times.

Hear from leaders who have purposefully and successfully embraced these changes.

Join us to learn about the forces driving change over the next few years. Look at Corporate Responsibility and Sustainability issues through a new lens. Have meaningful discussions with people in your industry about the issues and opportunities, and observe a real-life rapid innovation process, so you know how to take action.

Conference topics include:

  • the critical forces impacting Canadian business over the next three years, including data, transparency, increasing politicization in business, climate change, resource-use innovation and more 
  • how different stakeholders, from investors to consumers, view these forces, and business responses
  • how to develop proactive, successful responses to outside changes
  • how to persuade others in the business to follow
  • the personal journey of a business changemaker to find business purpose
  • industry specific working sessions exploring the implications of the critical forces for business

The Venue

The Beanfield Centre in Toronto is the perfect embodiment of the conference theme. Their adoption of hi-spec environment technologies, from rainwater harvesting, healthy air conditioning through to a 30-story wind turbine, mean they are the world’s only LEED Silver certified historical venue. All their delicious food is made from locally sourced, organic produce. All of this is important, because leading change means first living the change you want to lead.

Founding Funders of the CR&S Institute

CPA Canada logo

CN logo

Cooperators logo

Intact logo

KPMG logo

Loblaws logo

RBC logo

Telus logo


We’d like to thank our generous sponsors for their contribution to this event.

Green Energy Sponsor

Bullfrog Power logo


Chartered Professional Accountants of Canada logo

Canadian Association of Petroleum Producers logo

Image of BMS Canada Risk Services Ltd. logo

Image of Under Our Wing logo

PotashCorp logo

Volunteer Canada logo

Furniture Sponsor

IKEA logo

Marketing Partners

Image of Association of Corporate Grantmakers logo


Image of The Certificate Program in Corporate Social Responsibility logo

Image of Engineers Without Borders Ryerson logo

Media Partner

Image of Carbon49 logo

Travel Partner

Image of VIA Rail Canada Inc. logo

The details of this event are subject to change. Please revisit this page periodically for updated information.

Co-Hosted by The Conference Board of Canada, CBSR, and Volunteer Canada

CBSR logo

Volunteer Canada logo

Full Agenda Available!

The full agenda for this event is now available.

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Social Media

Image of Twitter logo inside a circle #BusinessUnusual

2016 Event

Last year's event took place March 22–23, 2016 at the Toronto Marriott Downtown Eaton Centre Hotel.

Sponsor this Event!

Associate your brand with the solutions, and position your organization as a leader in its field. Connect with your top prospects, and collaborate with senior executives, practitioners, and thought leaders.

To learn more about exclusive sponsor benefits, please contact Wendy Mitchell at 613-526-3090 x472 or by e-mail, or visit our Sponsorship Benefits page.

View Our Sponsors' Websites

Green Energy Sponsor

Bullfrog Power


Chartered Professional Accountants of Canada
Canadian Association of Petroleum Producers
BMS Canada Risk Services Ltd.
Under Our Wing
Volunteer Canada

Furniture Sponsor


Marketing Partners

Association of Corporate Grantmakers
City of Toronto Administrative, Professional, Supervisory Association (COTAPSA)
The Certificate Program in Corporate Social Responsibility
Engineers Without Borders Ryerson

Media Partner


Travel Partner

VIA Rail Canada Inc.