Public Sector Social Media

Wednesday October 10 - Thursday October 11 2012 • Fairmont Château Laurier • Ottawa, ontario

Message from the Program Developer

Conference Overview

Capitalize on the advances in social media across the public service.

Now that your employees, suppliers, and the citizens who use your services have all embraced social media, the question is, how can you use social media to your greatest advantage?

Social media is transforming your organization inside and out. How your organization works and how it communicates will never be the same and now is the time to establish ground rules and build a strong foundation for the future. Workplace communication, privacy, and collaboration rules are being rewritten, and you need to take the lead.

Learn from the pioneers about the latest pitfalls and opportunities.

For many, social media is a new challenge, while others are already working at refining existing initiatives and planning their next moves.

This event will help you plan, develop, and manage your social media efforts, whether you’re just starting out or are searching for the newest ideas to help you stay out in front. What better way to accelerate your progress than to learn from early adopters what’s worked and what hasn’t, and where they plan to go next?

Increase the effectiveness of your social media initiatives.

Find out how to make the best use of social media externally to enhance or replace existing communications, and internally to increase cohesion, collaboration, employee retention, and knowledge sharing. Discussion topics will include:

• how to build a social media strategy from the ground up
• the merits and applications of social media internally and externally
• obtaining management buy-in and support
• managing the volume – social media information management
• language and accessibility
• overcoming IT obstacles
• accelerating projects through social media
• making organizational knowledge more accessible through wikis
• enabling greater collaboration
• managing major change initiatives
• how to protect organizational and personal privacy in media built on openness and accessibility

Hear the latest about open data and open government.

Social media is just the beginning and while its importance continues to grow as it transforms government, the open data revolution is also gaining speed. As the number of successful open data initiatives increase, the momentum will grow. This event will showcase some great open data implementation examples that point the way to the future.

Get ahead of the curve in these rapidly expanding and complex fields.

Gain the knowledge you need to succeed from the practical implementation case studies and best practices of the innovators. You’ll find practical information that will help you make better decisions, and you’ll benefit from the experts’ advice on how to overcome the common planning and management obstacles that are unique to the public sector.

What are your organization’s greatest social media challenges?

We’d like to address your most pressing social media issues. Are there any specific topics you’d like covered at this event? Please contact Executive Program Developer John Brewer at ideaexchange@mac.com with your thoughts.

Contribute to the discussion and stay up-to-date on this event!

Follow and use twitter hashtag #PSSM for the latest updates, or send us an email and you’ll be automatically notified when more conference information is available.

Find out how you can attend this event for FREE!

Do you have colleagues who are eager to learn about public sector social media, a large Twitter following, plenty of Facebook friends, or loads of LinkedIn connections? If so, we want to hear from you! Bring three colleagues to register with your social media network, and we’ll give you a complimentary pass to the conference! For more information, please connect with Tracie Jones at jones@conferenceboard.ca.

Building on success.

The Conference Board is Canada’s most respected independent research and conference development organization, attracting top public sector leaders and providing an insightful and enlightening learning experience for conference participants.

Connect with your top prospects!

Sponsor this event, and collaborate with senior executives, practitioners, and thought leaders. Associate your brand with the solutions, and position your organization as a leader in its field.

To learn more about exhibiting, reception and luncheon sponsorship, and exclusive sponsor benefits, please contact Rhonda Bradbury at (416) 481-1904 or bradbury@conferenceboard.ca.

Sponsored By

The details of this conference are subject to change. Please revisit this page periodically for updated information.