Public Sector Social Media: New Rules of Engagement
Monday
May 03
- Tuesday
May 04
2010 •
Crowne Plaza Ottawa •
Ottawa,
Ontario
Conference Overview
Is your organization prepared for the social media revolution? Have you defined a social media strategy to seize the opportunities, guide workplace use, and avoid the pitfalls? Have you decided how to use social media to improve project development and collaboration, employee communication, or stakeholder interaction? How prepared are you and your organization for the profound effect these media are having on your workforce?
It’s easy to underestimate the impact of social media, or to dismiss some of the technologies and applications as pure entertainment or mere “games.” However, the experience of organizations such as yours tells a different story.
Social media is changing how information is gathered, exchanged, and verified, and how your best people conduct their day-to-day business. Find out from the experts how to optimize this phenomenon for higher performance and competitive advantage.
Facebook, Twitter, YouTube, LinkedIn, Wikipedia……
Social medias have experienced astonishing growth in users, and are changing how people communicate. Chances are, one or more has or will soon become a part of your everyday personal or professional life.
Did you know:
- 65% of the world’s 1. 1 billion Internet users access a social networking site - Comscore Worldmetrix, 2008
- 21% of people share content through social networks - Pew Internet & American Life Project, May 2008
- over 65% of U.S. firms are using social media, almost 45% are using Twitter, and over 50% are blogging - American Marketing Association, 2009
What is the potential business impact?
- 52% of organizations using Web 2.0 tools achieved best-in-class performance - Aberdeen Group, 2008
- U.S. President Barack Obama raised $55 million in campaign donations in one month through social networks – Did You Know 4.0
- 39% of employees have difficulty locating experts in their organization, and 75% of employees don’t go outside their department to seek or share knowledge - Towers Perrin, 2008
Find out how to introduce social media to your workplace.
Deployment of new technology and approaches causes anxiety, and organizational and personal privacy are major considerations in the use of new online tools in the public sector. This is particularly true with social media, where comfort levels and experience vary greatly, and new and unforeseen ways to work will disrupt long-established practices.
Our presenters will provide practical advice based on real-life examples, and tips from their implementation experience to help you identify and overcome the common obstacles and objections.
Get the information you need to drive social media use in your organization.
This conference will provide vital information for senior Human Resources, Communications, Project Management, and Information Technology executives, and will be of particular interest to:
- Deputy Ministers and Assistant Deputy Ministers
- Directors of Human Resources
- Directors of Communications
- Directors of Change and Transformation
- Chief Information Officers
- Directors of Knowledge Management
- Webmasters
Register now and save!
Register and save with our special early-bird savings.
Connect with your top prospects!
Sponsor this event, and collaborate with senior executives, practitioners and thought leaders. Connect your brand with the solutions, and position your organization as a leader in its field.
To learn more about exhibiting, reception and luncheon sponsorship, and exclusive sponsor benefits, please contact Rhonda Bradbury at (416) 481-1904 or bradbury@conferenceboard.ca, or visit our Sponsor Partner page.
The details of this conference are subject to change. Please revisit this page periodically for updated information.
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