In this session Rick will outline:
- Why people resist change or why they choose to support it – the reasons are not as obvious as it might seem.
- Straightforward ways to determine the support and resistance you can expect from a change, how to make sense of it, and how to develop strategies based on this knowledge.
Each participant will receive a copy of Rick’s latest book, the revised edition of Beyond the Wall of Resistance - Why 70% of Changes Still Fail and What You Can Do About It.
Rick Maurer is an advisor to leaders in large organizations on ways to build support for change. He focuses on two questions: Why do people support us? And, why do they resist? He believes that people who can answer those questions do a far better job of building strong foundations for change in their organizations.
Since publication of the first edition of Beyond the Wall of Resistance in 1996, his opinion has been sought by The Wall Street Journal, Fortune, NBC Nightly News, CNBC, The Washington Post, The New York Times, the Economist USA Today, The Globe and Mail, Industry Week, Fast Company, and Investors’ Business Daily.
In addition to a revised version of Beyond the Wall of Resistance (2010), he has written many other books on leadership and change. The Energy Bar™, his most recent tool, has become a popular entry point into his work on building support for change in organizations.
Rick is a part-time jazz musician in Washington, DC and New York, and also teaches at The Gestalt Institute of Cleveland.