Canadian Outbound Travel Intentions for Winter 2017-18

The Conference Board of Canada, December 6, 2017
Recorded Webinar by The Canadian Tourism Research Institute
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While outbound travel to some destinations faltered last year, current data suggests that trip volumes are on the road to recovery. But world events continue to impact leisure trip activity. Join this webinar presentation and find out what Canadian travellers are planning for the winter season.

Every year, the Canadian Tourism Research Institute (CTRI) conducts a winter Canadian Travel Intentions survey, the results of which are critical for destination representatives, tour operators, transportation companies, and government officials looking for a reliable outlook for the winter travel season. CTRI holds more than 20 years of travel intentions data, allowing for historical information to be considered and future trends to be assessed.

In addition to trip profiles and traveler characteristics, the survey also collects data on the following indicators:

  • trip motivations;
  • booking timelines;
  • online travel activity;
  • preferred travel suppliers;
  • travel insurance coverage;
  • and much more!

Don’t miss this opportunity to learn the results of the latest survey, conducted in October 2017.

Webinar Highlights

Jennifer Hendry of CTRI presents the latest results of the Canadian Travel Intentions survey. In this 45-minute webinar, you will get the answers to questions, such as:

  • Where Canadians plan to travel this winter;
  • Whether politics and other recent world events are impacting travel patterns;
  • How Canada's changing demographic is affecting outbound travel trends.

About Jennifer

As Senior Research Associate at the Canadian Tourism Research Institute, Jennifer Hendry is responsible for the production of regular reports on Canadian outbound leisure travel. She conducts quarterly surveys of Canadians and their outbound travel intentions and motivations, and is also responsible for producing an annual five-year outbound travel forecast to more than 60 destinations. Jennifer has degrees in Tourism Management, Research Analysis, and Communications. She has spent her career conducting policy analysis, analyzing travel research, and assessing the sector's contribution to individual destinations and national economies.

About the Canadian Tourism Research Institute

The Canadian Tourism Research Institute serves the travel and tourism industry by providing sound insights, foresights and models. With timely and insightful interpretation of data, subscribers are kept up-to-date on what’s hot and what’s not.

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