Building Client Trust and Client Loyalty

The Conference Board of Canada, June 14, 2017
Recorded Webinar
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Building strong relationships with clients is critical for business success. But how do you ensure that the relationships you build are based on a solid foundation of trust?

Earning and maintaining trust in relationships is where businesses often fall down. Companies use promotions or client-based events to build relationships, and while these activities might boost short-term sales goals, they fail to have a lasting impact on client loyalty or retention.

Research has shown that trust is a predictor of future success. Five years ago, as a communications graduate student, Natalie Doyle Oldfield began studying and measuring how clients and stakeholders decide to trust organizations. This research included in-depth interviews, testing and surveying over 19,400 people. The results revealed that we trust organizations based on how they communicate, behave and how they serve clients and stakeholders.

From this research, eight key principles emerged that, when applied, build, strengthen, and protect trust. Testing revealed that when the principles are applied, results include greater client loyalty and commitment, an increase in the number of referrals and increased sales predictability and improved business results.

Join Natalie Doyle Oldfield for a 60-minute webinar in which she will share insights from her research and provide practical ways that managers and organizations can build a culture of trust, increase client loyalty, and realize improved business results.

Webinar Highlights

In this session Natalie will discuss:

  • How clients decide to trust
  • The eight questions clients are asking about you and your organization
  • Understanding the trust levers that motivate clients
  • How to apply the Eight Principles of Building Trust to drive client loyalty, commitment and revenue
  • How organizations can create value for their clients

About Natalie

Photo of Natalie Doyle OldfieldNatalie Doyle Oldfield is a trusted authority and keynote speaker who works with companies to increase profits and customer loyalty. A former Chief Marketing Officer, she is the author of Building Trust With your Customers; creator of The Client Trust Index™ - a diagnostic tool that offers insights for executives to make evidence - based decisions on client strategies and; instructor of the Becoming a Trusted Advisor Program. Natalie was named 2017 Trust Across America Top Thought Leader in Trust.

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