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Agenda and Speakers

Business [Un]Usual: Profit from PurposeOct 2–3, 2017 Toronto

Co-Hosted by The Conference Board of Canada, CBSR, and Volunteer Canada

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> Show Me: Full Agenda | Speakers Only

Monday, October 02, 2017

8:15 AM Registration and Continental Breakfast
9:00 AM Welcome and Opening Remarks from the Co-Chair
Mitchell <br />  
Director, Corporate Responsibility, Sustainability and Stakeholder Relations
The Conference Board of Canada
9:15 AM Plenary Session 1
Profit from Purpose

An introduction to how "purpose" can transform organizations from the inside out, creating productive employees, loyal customers, happy stakeholders and financial returns that outperform the market. This session, run by Rosie Warin from the leading purpose consultancy Kin&Co, will include a synopsis of the latest research and thought leadership, as well as best practice case studies.

Warin <br />  
Chief Executive Officer, Kin&Co and
Co-Founder of We Are Europe
10:00 AM Networking Break
10:30 AM Concurrent Sessions—Set A
Trend Talks

Throughout the conference will be a series of fireside talks and presentations on specific trends affecting Canadian businesses and how senior leaders are responding. Participants will leave with a better understanding of the changes affecting the business community and insights to drive positive change.

(Please select one session)

10:30 AM Concurrent Session A1
Closing the Loop, Sustainable Sourcing, and The Circular Economy

Today's linear "take, make, dispose" economic model relies on large quantities of cheap, easily accessible materials and energy. This model is reaching its physical limits meaning more companies are exploring other options such as closing the loop, sustainable sourcing and the circular economy. Brock MacDonald of the Recycling Council of B.C. will provide an overview of these alternative sourcing strategies. We will also hear from Minto Roy of Royal Printers and Frances Edmunds from HP Canada to learn how these companies are disrupting traditional ways of doing business through their sourcing strategies.

Strandberg <br />  
Session Chair:
Strandberg Consulting
Macdonald <br />  
Chief Executive Officer
Recycling Council of B.C.
Roy <br />  
Senior Partner
Social Print Paper & Royal Printers
Edmonds <br />  
Head of Sustainability
HP Canada
10:30 AM Concurrent Session A2
Corporate Reconciliation with Canada's Indigenous Communities

Recommendation 92 of the Truth and Reconciliation Call to Action (2015) challenges corporate Canada to participate in reconciliation. A trend expert will explain how corporate Canada is responding and how industry and indigenous communities benefit from successful reconciliation. Two business leaders will discuss the steps they are taking to build reconciliation with Canada's indigenous communities.

Bourgeois <br />  
Session Chair:
Lindley <br />  
Vice-President, Aboriginal and Northern Affairs
SNC-Lavalin Inc.
Gladu <br />  
President and Chief Executive Officer
Canadian Council for Aboriginal Business
Bellegarde <br />  
Director, Diversity & Inclusion
10:30 AM Concurrent Session A3
Gender Equity in Corporate Canada

Women are now driving the global economy, accounting for an estimated US$20 trillion in consumer spending, and are projected to control 75% of discretionary spending by 2020. To have a strong sustainable economy and stable society women must be an integral part of the workforce and the communities in which they live and work. The private sector has a huge role to play in fostering gender equity and great strides are being taken to make workplaces and boardrooms more inclusive. Join Ivy Prosper, a Ghanaian-Canadian television presenter, host, writer and producer known for her advocacy work for gender equity, along with two business leaders as they share some first-hand experience of gender equity in corporate Canada.

Laughland <br />  
Session Chair:
Director, Strategic Partnerships
Network for Business Sustainability
Armenian <br />  
Communications Manager
Merck Canada Inc.
McLachlan <br />  
Senior Director, Ecosystem Partners
11:45 AM Luncheon and Showcase Panel
Business and Government Driving Toward Purpose Together

A well-defined purpose statement and a focus on the triple bottom line (people, planet, profit) are key ingredients for a strong, sustainable, and thriving business. But there's an opportunity for businesses to work more closely with governments to create positive societal change. This panel will explore how governments can move beyond regulation and form true partnerships with purpose-driven companies to create a a force for good in the greater world.

Speevak <br />  
Introductory Remarks:
President and Chief Executive Officer
Volunteer Canada
Madunic <br />  
Swedish Ambassador for Corporate Social Responsibility
Swedish Ministry for Foreign Affairs
Smith <br />  
IKEA Canada
1:15 PM Plenary Session 2
Job Purposing: Creating Purpose in Every Position

Many professional workers prefer almost anything to work - inching along in traffic, scrubbing their bathtub or doing taxes. The cause of this is a of a lack of purpose at work. Employees yearn to leave work knowing that their workday made a difference. There are several companies addressing this challenge by incorporating social good into every position, leading to meaningful roles for all employees. Join Bea Boccalandro from VeraWorks and hear how FedEx, HP, PwC and other brands across the world are using 'job purposing' to transform work, engage employees and while addressing key societal issues.

Boccalandro <br />  
2:00 PM Concurrent Sessions—Set B
Trend Talks

(Please select one session)

2:00 PM Concurrent Session B1
Money Talks: Investing with Purpose

As environmental and social challenges intensify around the world, a growing segment of the investment industry is taking notice. Responsible investors strive to incorporate environmental, social and governance (ESG) factors into investment decisions to manage risk, enhance long-term returns, and contribute to positive societal change. In this session, Gary Hawton from Sustainalytics, Dustyn Lanz at the Responsible Investment Association and Brian Minns from Addenda Capital will present key insights into responsible investment in Canada. We will also hear from Daniel Goodwin about Shell Canada's response to the responsible investment trend.

Lanz <br />  
Session Chair:
Chief Operating Officer
Responsible Investment Association
Hawton <br />  
Senior Director of Institutional Relations
Goodwin <br />  
External Relations Executive
Shell Canada Limited
Minns <br />  
Manager, Sustainable Investing
Addenda Capital Inc.
2:00 PM Concurrent Session B2
Corporate Activism: The Power of Taking a Stand

Businesses play an important role in solving social problems and advocating for policies. Avoiding the political spotlight is becoming increasingly difficult and a number of executives are deciding that speaking out for or against a political issue is worth the risk. Cameron Summers from Weber Shandwick explains some key trends around corporate activism, while two business leaders discuss how their companies have taken a public stand on political issues.

Laughland <br />  
Session Chair:
Director, Strategic Partnerships
Network for Business Sustainability
Summers <br />  
Senior Vice President & National Practice Leader, Corporate & Public Affairs
Weber Shandwick
Dobell <br />  
Director of Strategic Partnerships
VanCity Credit Union
Rowlands <br />  
President and Chief Executive Officer
Junxion Strategy
2:00 PM Concurrent Session B3
The Transition to a Low Carbon Energy Future

While a low carbon economy is needed to avoid the most damaging effects of climate change, it requires significant changes for businesses reliant on fossil fuel-based energy. Toby Heaps of Corporate Knights and Mike Gerbis of Delphi Group and GLOBE Series will discuss the initiatives being taken by businesses to reduce carbon emissions, while Chantale Deprès will delve into CN's response to help in shaping a low carbon economy.

Rotchild <br />  
Session Chair:
Executive Director
Canadian Business for Social Responsibility (CBSR)
Heaps <br />  
Chief Executive Officer
Corporate Knights
Gerbis <br />  
Chief Executive Officer
Delphi Group and GLOBE Series
Després <br />  
Director, Sustainability
Canadian National Railway Company
3:15 PM Networking Break
3:45 PM Plenary Session 3
Purpose as a Driving Force for Business

Join a thought-provoking discussion about the evolution of the place "purpose" is now taking in the corporate world. Phillip Haid, CEO of PUBLIC INC. and Pedro Silveira, President of DanoneWave Canada, will speak to the shift in corporate mindset towards social and environmental commitments that have a direct, positive impact on bottom-line results. With the ambition of leading an Alimentation Revolution, which aims to unite the food chain from producer to consumer, DanoneWave is an excellent example of a company that is building its authentic purpose into the core of its business. As a clear step toward the Alimentation Revolution, Danone is entering into a new chapter following its recent acquisition of WhiteWave Foods, which introduces a variety of leading plant-based food and beverage products to its portfolio. Philip and Pedro will discuss the role of leadership, how purpose can drive employee engagement, and the shifting consumer mindset that favours companies who put public benefit at the heart of their business strategy. They will also speak to trends happening around the world, and how to adapt global strategies for the Canadian market. The session will close with an opportunity for the audience to join in the conversation and leave the conference with a better understanding of how "profit and purpose" is the future of business.

Silveira <br />  
DanoneWave Canada
Haid <br />  
Co-Founder and Chief Executive Officer
Public Inc.
4:30 PM Closing Remarks from the Co-Chair
Rotchild <br />  
Executive Director
Canadian Business for Social Responsibility (CBSR)
4:45 PM Day 1 Adjourns

Tuesday, October 03, 2017

8:15 AM Continental Breakfast
9:00 AM Opening Remarks from the Co-Chair
Rotchild <br />  
Executive Director
Canadian Business for Social Responsibility (CBSR)
9:15 AM Plenary Session 4
A Single Organizing Idea

We all know the reasons why business needs to change but the question is how? Drawing on first hand experiences and examples from his recently published book CORE: How a Single Organizing Idea Can Change Business For Good, Neil sets aside ideals and platitudes to set out how social and economic purpose can be brought together into a powerful practical solution that has the potential to change business for all our good.

Gaught <br />  
Neil Gaught & Associates
10:00 AM Networking Break
10:30 AM Plenary Session 5
Embedding Sustainability into Corporate Governance: Current State of Play and The Path Forward

Corporate sustainability has moved from broad, aspirational, CSR initiatives, to more specific reporting and accountability mechanisms. This session will discuss the path forward for leaders to make use of disclosure and governance mechanisms to drive strategy and impact. Topics of discussion will include:

  • Do companies have sustainability governance in place?
  • What are best practices in sustainability governance?
  • Are existing governance mechanisms effective? How is effectiveness assessed, whether for the firm's performance, or for social outcomes?
  • What are the most material issues to investors?
  • The interplay between CSR, ESG, and corporate strategy
  • Moving the emphasis from intentions and inputs, towards impact and outcomes

Hanson <br />  
Partner & Portfolio Manager, U.S. & Global Equities
Jarislowsky, Fraser Limited
Dawe <br />  
Director, Corporate Oversight and Governance
Chartered Professional Accountants of Canada
Flammer <br />  
Assistant Professor of Strategy & Innovation, Questrom School of Business
Boston University
11:15 AM Concurrent Sessions—Set C
Trend Talks

(Please select one session)

11:15 AM Concurrent Session C1
Disruptive Innovation: Are Robots Good for Business?

Technological innovations such as artificial intelligence, robotics and the "Internet of Things" (IoT) are changing the way we do business both in Canada and globally. Desmond McKenzie from Tata Consultancy' Services will present key insights into technological disruption in Canada. We will also hear from two business leaders about how their companies are using these new technologies to their advantage.

Laughland <br />  
Session Chair:
Director, Strategic Partnerships
Network for Business Sustainability
McKenzie <br />  
Managing Consultant
Tata Consultancy Services
Kesselring <br />  
Director, IoT Applications, Partners and Platforms
Schneider <br />  
Partner, IT Advisory
KPMG Management Services LP
11:15 AM Concurrent Session C2
Going Urban: The Rise of the Metropolis

Urbanization is a complex issue that both Canadian and global businesses must face. Statistics Canada estimates that approximately 81 per cent of Canadians live in urban centers. This comes with challenges such as housing, unemployment, congestion and pollution, but also a number of opportunities too. In this session, a trend expert will present some key insights on urbanization in Canada. We will also hear from two senior leaders about their companies' responses to urbanization and how it is impacting their business.

Bourgeois <br />  
Session Chair:
Leitch <br />  
President and Chief Executive Officer
Litow <br />  
Vice President, Corporate Citizenship and Corporate Affairs
IBM International Foundation
Brail <br />  
Director and Associate Professor, Urban Studies Program
University of Toronto
11:15 AM Concurrent Session C3
Through the Looking Glass: Transparency and Reporting in a Social Age

In this digital age, consumers, investors, and employees are increasingly expecting companies to be transparent about their purpose and value creation. However, the road to transparency includes opportunities to inform, inspire and be impactful. In this session Wesley Gee, Alyson Genovese, and Rosemary McGuire will provide key insights into reporting and communication trends, implementing global frameworks such as GRI, and responding to growing disclosure requirements and expectations from broader range of users.

Gee <br />  
Session Chair:
Director, Sustainability
The Works Design Communications Ltd
Genovese <br />  
Head of Corporate/Stakeholder Relations, North America
McGuire <br />  
Director, External Reporting Research, Guidance and Support
Chartered Professional Accountants of Canada
12:30 PM Networking Luncheon
1:30 PM Concurrent Sessions—Set D
Trend Explorations

(Please select one session)

1:30 PM Concurrent Session D1
Lessons from the Front Lines: Using Business as a Force for Good

Assaf Weisz co-founded and led Purpose Capital, Canada's leading impact investing advisory firm from startup to successful exit, and co-founded the nation's largest social network of social entrepreneurs. Assaf will share his insights on managing for impact, avoiding common pitfalls, and building relationships with investors. Assaf will explain what the ten year journey of a social entrepreneur and impact investor can teach practising and aspiring doers about how to build, how to manage for impact, and how to get back up.

Over the last decade new legal company structures have been emerging in different countries for businesses that want to be a force for good and benefit all stakeholders, not just shareholders. These legal structures hold companies to high standards of social and environmental performance, accountability, and transparency. Genevive Ferone Creuzet from the French consulting firm, Prophil, will present new business models serving the common good: Who are the pioneers? Why do they choose these new hybrid legal forms? Why do they statutorily commit themselves beyond existing certifications? How does their mission get defined and evaluated? How do the stakeholders benefit?

Bourgeois <br />  
Session Chair:
Weisz <br />  
Co-Founder and Managing Director
Purpose Capital
Ferone Creuzet <br />  
Co-Founder and Associate
1:30 PM Concurrent Session D2
Costs of Pollution in Canada: Measuring the Impacts on Families, Businesses and Governments

Pollution costs Canadian families, businesses and governments up to tens of billions of dollars a year. With financial support from the Ivey Foundation, the International Institute for Sustainable Development (IISD) reviewed existing studies on the costs of pollution in an effort to improve the data available to Canadians. Join Scott Vaughan to hear a summary of the findings, representing the most comprehensive assessment of pollution and its costs undertaken in Canada to date.

Rotchild <br />  
Session Chair:
Executive Director
Canadian Business for Social Responsibility (CBSR)
Vaughan <br />  
President and Chief Executive Officer
The International Institute for Sustainable Development
1:30 PM Concurrent Session D3
When CSR Meets ISR: The Rise of "Individual Social Responsibility"

Newly-released data from a IPSOS Public Affairs poll confirms that over two-thirds of Canadians consider corporate volunteering opportunities when choosing an employer. The same study revealed that as Canadians define their own social responsibility footprint, corporate community involvement is becoming increasingly varied and diverse. Join this session to hear from Volunteer Canada and member companies of its Corporate Council on Volunteering on the growing trend toward "Individual Social Responsibility" and how businesses are responding.

Allardyce <br />  
Session Chair:
Manager, Communications & Marketing
Volunteer Canada
Swartz <br />  
Corporate Citizenship Lead for Canada
Krahn <br />  
Director, Sponsorship & Community Engagement
Investors Group Inc.
2:30 PM Networking Break
3:00 PM Plenary Session 6
Social Innovation and Social Finance in Canada

Social innovation and social finance provide new opportunities to transform communities across Canada. During this session, learn about the work of the federal Social Innovation and Social Finance Strategy Co-Creation Steering Group, which has been mandated to develop a Social Innovation and Social Finance Strategy in partnership with the Government. There will also be an opportunity to provide your input and discuss the role of the corporate sector in the strategy that is currently under development. This segment will also include a conversation between KPMG's Tania Carnegie and social entrepreneur Roxanne Joyal, co-Founder and CEO of Me to We, about social enterprise in Canada and collaboration with the corporate sector.

Mitchell <br />  
Director, Corporate Responsibility, Sustainability and Stakeholder Relations
The Conference Board of Canada
Carnegie <br />  
Chief Impact Officer and Leader, Impact Ventures
Joyal <br />  
Founder and Chief Executive Officer
ME to WE
Scott <br />  
Director General, Community Development & Homelessness Partnerships Directorate
Employment and Social Development Canada
4:30 PM Closing Remarks from the Co-Chair
Mitchell <br />  
Director, Corporate Responsibility, Sustainability and Stakeholder Relations
The Conference Board of Canada
4:45 PM Conference Adjourns

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The details of this event are subject to change. Please revisit this page periodically for updated information.