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Director, Marketing and Customer Experience

This new position will ensure alignment with the organization’s strategic priorities and is responsible for leading and executing compelling, profitable, data driven lifecycle marketing campaigns, communications and product offers in support of customer acquisition, retention and growth.  The ideal candidate will be uniquely experienced at creative and strategic campaign leadership.

Reporting to the Executive Director, Marketing and Customer Experience this is a full-time permanent position, located in Ottawa and is available immediately.

Principal Duties

  • Oversee multi-platform campaign creative strategy and content development that supports customer-oriented and broader brand building objectives
  • Collaborate with leadership team to transform actionable customer and market insights into lifecycle marketing campaigns designed to acquire, retain and increase the lifetime value of customers
  • Oversee multi-platform campaign creative strategy and content development that supports customer-oriented and broader brand building objectives
  • Support capability building to effectively integrate an expanded spectrum of media tactics and channels including Search Engine Optimization, Search Engine Marketing, Remarketing, Affiliate and Social
  • Work with relevant cross-functional team members to capitalize on campaign automation, predictive modelling and targeting opportunities as internal CRM tools and capabilities evolve
  • Ensure rigorous campaign post mortems are conducted and that key learnings and actionable insights are shared
  • Develop strong working relationships with cross-functional team members, including Sales, Publishing, Communications, IT and divisional business leads
  • Share thought leadership and best practices within the Marketing and Customer Experience team and across the organization
  • Champion growth of the digital footprint and reach through new channels and innovative tactics
  • Coach and develop a team of dedicated marketers

Skills & Qualifications

  • Masters of Business Administration or degree in a related field combined with a minimum of eight years of marketing and/or advertising management experience
  • Demonstrative experience with customer lifecycle management  
  • Strong understanding of digital direct response advertising and marketing
  • Experienced at developing and maintaining creative tone / voice that resonates with target customers and remains consistent across platforms
  • Demonstrated strategic strengths and analytical abilities in the field of marketing
  • A record of success building and executing targeted go-to market strategies (segmentation, targeting and positioning)
  • Excellent quantitative and analytical skills
  • Superior interpersonal skills and ability to work cross-functionally
  • Excellent written and oral communication skills
  • Project management, problem structuring and strategic problem-solving skills
  • Ability to evaluate and synthesize disparate pieces of insight & analysis into a clear strategy
  • Strong thought and people leader
  • Ability to think big picture and distill clear insight in a concise, articulate manner
  • Some travel may be required 

We thank all applicants who apply; however, only those selected for an interview will be contacted.

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