Business Takes Off: The Canadian and Global Outlook for Business Travel

The Conference Board of Canada, October 26, 2017
Recorded Webinar by The Canadian Tourism Research Institute
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Business travel is essential in the modern economy. It plays a key role in allowing modern commerce to take place, and it is a critical component of the overall travel and tourism sector.

In fact, business travel represented $1.2 trillion globally in 2016 and made up 23% of total travel and tourism spending.

Yet, comprehensive data and analysis about business travel is not always readily available. In this webinar, you can change that by obtaining both a Canadian and a global perspective on business travel from two leading tourism research organizations.

The World Travel and Tourism Council is the only global body that brings together all the major players in the travel and tourism sector. It uses empirical evidence to promote awareness of travel and tourism’s economic contribution, to expand markets in harmony with the environment, and to reduce barriers to growth. With Chief Executives from over 150 of the world’s leading travel and tourism companies as members, the WTTC has a unique mandate and overview on all matters related to travel and tourism.

The Conference Board of Canada, through its Canadian Tourism Research Institute (CTRI), provides the most comprehensive analysis of the tourism sector in the country. The CTRI serves the travel and tourism industry by providing sound insights, foresights and models. The CTRI conducts twice-yearly updates of the Canadian business travel market for its Travel Markets Outlook.

Webinar Highlights

This webinar provides a unique perspective on Canadian and global business travel, including:

  • Canadian business travel performance and forecast.
  • Province by province business travel performance and forecast.
  • Global outlook for business travel.
  • Recommendations to enhance business travel worldwide.

About Rochelle

Rochelle TurnerRochelle Turner is Director of Research at WTTC and is responsible for the design and execution of the research that underpins the work of the Council. The policy and economic research undertaken for the Council ensures that recommendations and advocacy to governments are supported by rigorous methodologies.

Rochelle has spent her whole career in consumer and market research within the tourism sector. She has held senior roles at Which?, the UK's consumer organisation, TUI Travel and MORI (now Ipsos-MORI) where she was the lead for leisure research.

Rochelle holds a BA in Economics and Anthropology from University of Manitoba, Canada, an MSc in Tourism Management from the University of Surrey and an LLDip from the College of Law, UK. She currently sits as an independent representative on the UK's CAA Air Travel Insolvency Protection Advisory Committee (ATIPAC).

About Klaus

Klaus Edenhoffer joined the Conference Board in September 2014 as Economist at the Canadian Tourism Research Institute (CTRI). Klaus is responsible for monitoring and forecasting travel to and within Canada, which includes producing the bi-monthly Travel Exclusive Newsletter. Klaus completed a M.A. in Economics at Simon Fraser University. He also holds a PhD in Geography from Simon Fraser University with a focus on economic and industrial geography. Prior to joining the Conference Board, Klaus taught Statistics and Geography at the School of Hospitality and Tourism at Algonquin College.

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