Business travel is essential in the modern economy. It plays a key role in allowing modern commerce to take place, and it is a critical component of the overall travel and tourism sector.
In fact, business travel represented $1.2 trillion globally in 2016 and made up 23% of total travel and tourism spending.
Yet, comprehensive data and analysis about business travel is not always readily available. In this webinar, you can change that by obtaining both a Canadian and a global perspective on business travel from two leading tourism research organizations.
The World Travel and Tourism Council is the only global body that brings together all the major players in the travel and tourism sector. It uses empirical evidence to promote awareness of travel and tourism’s economic contribution, to expand markets in harmony with the environment, and to reduce barriers to growth. With Chief Executives from over 150 of the world’s leading travel and tourism companies as members, the WTTC has a unique mandate and overview on all matters related to travel and tourism.
The Conference Board of Canada, through its Canadian Tourism Research Institute (CTRI), provides the most comprehensive analysis of the tourism sector in the country. The CTRI serves the travel and tourism industry by providing sound insights, foresights and models. The CTRI conducts twice-yearly updates of the Canadian business travel market for its Travel Markets Outlook.