Canadians bought nearly 23 million hectolitres of beer in stores during 2016—the equivalent of 214 bottles per person of legal drinking age. This makes it a much more popular drink than wine and spirits. But consuming a Canadian-brewed beer supports many more businesses than just the brewery. When beer activity originates in a province, it supports a supply chain that can reach across the country.
The economic footprint associated with the beer economy includes the consumption of beer in Canada, as well as foreign demand for Canadian-brewed beer. In total, Canada’s beer economy was responsible for $13.8 billion of spending in 2016.