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Canadian Corporate Community Investments

by User Not Found | Apr 02, 2013
The Conference Board of Canada’s Canadian Corporate Community Investment Benchmarking Report profiles a number of signature community investment programs. Please find below a short overview of some of these programs, as well as a media contact for each.


The Conference Board of Canada’s Canadian Corporate Community Investment Benchmarking Report profiles a number of signature community investment programs. Please find below a short overview of some of these programs, as well as a media contact for each.


Program Overview

Media Contact

Forest Industries

Road to Hope Community Support Foundation

Alberta-Pacific Forest Industries’ Road to Hope Community Support Foundation is a non-profit organization established in 2008. It focuses on helping individuals who are undergoing cancer treatments outside of their community. The foundation also works to increase public awareness of cancer, by providing educational sessions that promote an understanding of cancer including risk factors, treatments, and other facets of this disease. The foundation fundraises to support its transportation and educational operations. Road to Hope is managed by a board composed of community volunteers and Alberta-Pacific representatives.

Cindy Bizon
Business Unit Leader
Business and Public Affairs
Alberta-Pacific Forest Industries
PO Box 8000
Boyle, AB T0A 0M0
T: 780.525.8003
E: Cindy.Bizon@ALPAC.CA

Allstate Insurance Company of Canada

Project Red Ribbon with MADD Canada

Allstate Insurance Company of Canada is a corporate sponsor of Mothers Against Drunk Driving Canada (MADD Canada). The two organizations celebrated 25 years of partnership in 2012.

Allstate Canada is a lead sponsor on several initiatives that support MADD’s goals, most notably Project Red Ribbon - MADD Canada’s largest, most effective awareness campaign about the dangers of impaired driving. The campaign encourages everyone to wear a Red Ribbon, or tie one on to their vehicle, during the holiday season as a reminder to drive sober and remember those lost in impaired driving crashes.

MADD Canada and Allstate Canada have also worked together on several other community education initiatives and awareness campaigns including the School Assembly Program—a multimedia presentation shown to over a million high school students across Canada each year, and Campaign 911. Allstate Canada has also supported MADD Canada in conducting public policy research and advocacy towards their goal of eliminating impaired driving.

Allstate Canada is proud of this long-standing partnership because it gives agents and employees an opportunity to give back in their local communities while also helping to make them safer places to live and work.

Kevin Wilson
Senior Communications Specialist
Allstate Canada Group of Companies
27 Allstate Parkway, Suite 100 Markham, Ontario L3R 5P8
T: 905-475-4527

AstraZeneca Canada

Young Health Program

The AstraZeneca Young Health Program is a long-term community investment initiative that aims to help improve the mental and emotional well-being of disconnected and vulnerable adolescents aged 10 to 19.

AstraZeneca has partnered with three Canadian charitable organizations to implement this program. The partners are mindyourmind, Physical and Health Education Canada, and Boys and Girls Clubs of Canada. The initiative began in 2010 and has a goal of reaching 50,000 youth in Canada by 2014.

It is a local implementation of a global Young Health Program that AstraZeneca is delivering in more than 15 countries around the world, working to change the health of a generation alongside partners that include Plan International and the Johns Hopkins Bloomberg School of Public Health.

Helen Seibel
Senior Manager, Corporate Responsibility
AstraZeneca Canada
C: 416-906-4643
T: 905-566-7311

Bell Aliant

Backpacks for Kids

Bell Aliant’s Backpacks for Kids is an annual program aimed at making back-to-school time easier for children in need by providing backpacks full of school supplies for each child. The program has been under way for 10 years.

In 2011, over 4,400 backpacks, filled with school supplies, were delivered to children in need through 200 schools and organizations across the Atlantic provinces, Ontario, and Quebec. Over the program’s lifespan, over 20,000 backpacks have been created for children heading back to school.

Dawn Boylan
Senior Manager of Community Relations
Bell Aliant
T: 902-487-4738

Cameco Corporation

Dream and Believe, and Touchdown for Dreams

Cameco Corporation has two sports-related signature programs: Dream and Believe, and Touchdown for Dreams.

The Dream and Believe program is a hockey camp for northern Saskatchewan youth that provides youth with on-ice instruction and motivational talks with former NHLer Rick Pilon.

The Touchdown for Dreams program partners with the Saskatchewan Roughriders to raise money to help grant the wishes of women living with cancer and to fund a mobile health unit to conduct cancer screenings in northern Saskatchewan communities.

Jonathan Huntington
Manager, Community Investment
T: 306-956-6366

Canadian Imperial Bank of Commerce

CIBC—Canadian Breast Cancer Foundation CIBC Run for the Cure

CIBC is the title sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure. The company has been the title sponsor of this event for 16 years. The CIBC Run for the Cure is Canada's largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, education and awareness programs.

In 2012, over 13,000 members of Team CIBC took part in CIBC Run for the Cure events either by participating or volunteering. CIBC supports the CIBC Run for the Cure in several ways including in branch fundraising, the CIBC Pink Collection™ - a product line with 100% of net proceeds supporting the Canadian Breast Cancer Foundation and the Post Secondary Challenge which encourages college and university students across Canada to raise funds and awareness. Since 1992, CIBC has raised nearly $33 million towards the Foundation’s vision of creating a future without breast cancer.

Rod Cumming
Sr. Director, Communications,
T: 416-304-5567

The Co-operators
Group Ltd.


IMPACT! is The Co-operators’ youth program for sustainability leadership. This program offers education, resources, funding, and social media (online) networking opportunities for University and college students to help the students be “agents of change” in their communities in support of sustainability. It features a three-day conference where students learn about how to effect change in their communities and network with other community leaders. In addition to the conference, extensive pre- and post-conference materials are provided to support participants.

Leonard Sharman
Senior Advisor, Media Relations
The Co-operators
130 Macdonell Street
Guelph, ON N1H 6P8
T: (519) 767-3937

Export Development Canada

Youth Education Program

Export Development Canada’s signature domestic community investment program focuses on youth education. The key pillar of the program is a scholarship fund for Canadian undergraduate business students studying in Canada. Since its creation in 2000, it has awarded scholarships to over 300 students, with each scholarship worth $4,000. The company reports that over $1 million has been provided in support of the education of Canadian students.

EDC’s mandate includes nurturing a trade culture in Canada. The scholarships are associated with this mandate, as they focus on supporting students with an interest in international business.

Among the criteria for applicants is a demonstrated interest in pursuing a career or furthering studies in international business or business combined with environmental or sustainability studies, as well as national or international work or volunteer experience.

Phil Taylor
Export Development Canada
T: (613) 598-2904

Farm Credit Canada

Drive Away Hunger

Farm Credit Canada’s Drive Away Hunger is an annual program in which FCC partners with local food banks, businesses, community groups, schools, and customers to collect food and cash donations to help fight hunger across Canada. This program has been underway since 2004.

In 2012, the program involved tractor tours in five provinces to collect food and cash for local food banks. That year, 1.4 million pounds of food and $760,000 were raised for food banks.

Brenda Stasuik
Director, Corporate Social Responsibility
Farm Credit Canada
T: (306) 780-8532

Genworth Canada

Meaning of Home

Genworth Canada partners with Habitat for Humanity for its Meaning of Home contest. Under this program, students in grades 4, 5, and 6 from across Canada are asked to submit an essay on “The Meaning of Home,” explaining what home means to them. In 2012, 4,800 essays were received. For each entry, Genworth Canada donates $5 to Habitat for Humanity. In addition, the company provides contest winners with the opportunity to direct $60,000 toward the building of a new Habitat home in the region chosen by the winner. Five runners-up direct $5,000 grants toward Habitat for Humanity initiatives of their choice. The student’s school also receives a pizza day in recognition of their achievement. In the six years of the contest so far, Genworth has donated $567,000 under this program to Habitat for Humanity affiliates in Canada.

Linda Bélanger
Genworth Canada
Leader, Community Relations
T: 905.287.5475

George Weston Limited

Wonder+ Cares Healthy Active Kids Grant

The Weston Foods operating unit of George Weston Limited runs the Wonder+ Cares Healthy Active Kids Grant program. This program supports charitable organizations across Canada that are working to increase access to high-quality after-school programs for children in kindergarten to Grade 8.

Funding of up to $15,000 is available for programs that are offered throughout the year and that are located near cities where Weston Foods Inc. operates. The selection criteria for these grants include prioritizing fitness, access, and diversity.

Tamara Rebanks
Vice-President, Community Affairs
George Weston Limited
22 St. Clair Avenue East, Suite 800 | Toronto | Ontario | M4T 2S5
T: 416.922.1383 x5742

Great-West Life, London Life, and Canada Life

The Great-West Life Centre for Mental Health in the Workplace

The Great-West Life Centre for Mental Health in the Workplace is a public initiative which provides free, practical ideas, tools and resources to help with the prevention, intervention and management of workplace mental health issues. The Centre, which also commissions research and the creation of new resources, was established by The Great-West Life Assurance Company as part of its commitment to enriching communities across Canada.

Workplace Strategies for Mental Health is the Centre’s unique, accessible website dedicated to helping all Canadian employers who wish to address mental health issues in the workplace. It provides, free of charge, many of the resources developed, provided or adapted by the Centre, and can be accessed at

Marlene Klassen
Assistant Vice-President, Communication Services
Great-West Life,
London Life, and
Canada Life
T: 204.946.7705

Hydro One Inc.


Hydro One Inc.’s PowerPlay provides grants of up to $25,000 for children’s sports and recreation facilities in communities served by Hydro One. The grants are focused on supporting capital projects for community centres, indoor or outdoor ice rinks, playgrounds, splash pads, and sports fields where children’s community sports and active play occur. The program also has a health and safety focus supporting safe, active play areas for children. It can be applied in any community—urban, rural, or remote.

One of the considerations in the grant approval process is whether energy-efficiency measures are incorporated into the project.

Sheelagh Lawrance
Manager, Community Investment
Hydro One Inc.
T: 416-345-6071


La Collection Loto-Québec

Loto-Québec’s visual arts program La Collection Loto-Québec is a program to support contemporary visual arts creators in Quebec. The program supports the acquisition of paintings, sculptures, and artifacts from renowned artists across Quebec. The corporation dedicates 1 per cent of its sales to support its collection and this translates into the purchase of over 200 works of art per year.

The collection contains 4,400 works of art from 1,147 Quebec artists.

Marilyne Desrochers
Senior Media relations Officer
Loto-Québec, Collection Loto-Québec and special projects
500 Sherbrooke St. West, 14th floor
Montréal, (Québec)
H3A 3G6
T : (514) 499-7114
C : (514) 235-0593

Merck Canada Inc.

Merck for Mothers

Announced in September 2011, Merck for Mothers is a 10-year effort focused on tackling the two leading causes of maternal mortality—post-partum hemorrhage and pre-eclampsia. The program has three main pillars: product innovation, accelerated access, and advocacy and awareness. Merck has partnered with a number of global health organizations. Over 10 years, this program will involve a half-billion-dollar initiative that applies Merck’s scientific and business expertise to making proven solutions more widely available; developing new game-changing technologies; and improving public awareness, policy efforts, and private sector engagement related to maternal mortality. Merck Canada supports the global Merck for Mothers campaign.

In November 2012, under this program, the company announced a grant of $500,000 to the Centre for International Cooperation in Health and Development based in Quebec City for a program aimed at strengthening maternal health services in Haiti.

Ani Armenian
Manager, Communications
Public Affairs and Corporate Social Responsibility
Merck Canada Inc.
T: 514.428.3395

Purolator Canada Inc.

Tackle Hunger Program

Purolator’s Tackle Hunger program focuses on eradicating hunger in Canada. The program involves leveraging Purolator’s expertise in logistics and distribution, and partnerships with local, regional, and not-for-profit organizations, such as Food Banks Canada, to provide food and financial support to combat hunger in Canada. One initiative involves a partnership with the Canadian Football League. At one game in every CFL city, Purolator organizes a food drive and fundraiser, where fans are encouraged to drop off nonperishable food items or cash donations to the volunteers stationed at the stadium. In return, fans have the chance to get their picture taken with the Grey Cup.

Brian Collins
Purolator Canada Inc.
T: 905 712-1084 ext. 23274

Royal Bank of Canada

RBC Blue Water Project

The RBC Blue Water Project is an innovative, wide-ranging, 10-year global commitment to help protect the world’s most precious natural resource: fresh water. It includes a $50-million philanthropic commitment. The RBC Blue Water Project also promotes responsible water use through awareness programs and supports programs that encourage businesses to develop and commercialize innovative solutions to the water issues facing the world. Since 2007, RBC has pledged over $42 million to more than 500 organizations worldwide that protect watersheds or ensure access to clean drinking water.

André C. Roberts
Senior Director, Brand & Corporate Citizenship Communications
Royal Bank of Canada RBC Centre, 155 Wellington Street West, 18th Floor, Toronto, Ontario, M5V 3K7
T: 416-974-3678
C: 416-903-9276

Saskatchewan Government Insurance

SGI Play It Safe Day

Saskatchewan Government Insurance Play It Safe Day is an annual event held with the Saskatchewan Roughriders Autograph Day to promote safety to young Rider fans. The day also includes presentations on safety from police, fire, emergency services, and bus safety officials.

Kelley Brinkworth
Manager, Media Relations
SGI Communications
T: 306-751-1837
C: 306-535-6207


Phones for a Fresh Start

SaskTel’s Phones for a Fresh Start program collects and recycles used wireless devices from customers across Saskatchewan. The proceeds from recycling are used to support women in transition. SaskTel partnered with the Provincial Association of Transition Houses and Services of Saskatchewan to create this program. Women who are fleeing violent and abusive situations are provided with cell phones and calling cards to help them have a fresh start.

Tara Tibeau,
Communications Manager - External
Corporate Communications - SaskTel
T: 306.777.4548
C: 306.539.7607


Home Energy Legacy Program (HELP)

Building on previous energy conservation initiatives in the community, SaskEnergy’s Home Energy Legacy Program (HELP) was launched in 2011 to provide energy-efficient upgrades for selected low-income homeowners throughout the province. For this program, SaskEnergy partners with Habitat for Humanity, which leads the selection of qualified homeowners who will receive energy efficiency upgrades to their homes; Habitat also assists with volunteer resources for repairs and improvements.

The range of energy-efficiency upgrades provided to selected low-income households includes new energy-efficient furnaces, water heaters, basement and attic insulation, windows and weather stripping, depending on the need in each situation. A video posted to YouTube documents the work of the program and its impact on families. SaskEnergy donates money, expertise, and volunteer time to each home improvement initiative. The goal for SaskEnergy is to make each home as much as 30 per cent more energy efficient, which, in turn, reduces monthly heating expenses significantly and helps keep low-income homeowners in their homes. The HELP program is part of a larger initiative at SaskEnergy to encourage homeowners in Saskatchewan to reduce their energy needs—both helping the environment and reducing the financial burden for homeowners.

Leslie Gosselin
Manager, Advertising & Community Relations
SaskEnergy Incorporated
1777 Victoria Avenue, 10th Floor
Regina, SK S4P 4K5
T: 306-777-9822

Shoppers Drug Mart


Shoppers Drug Mart’s WOMEN program is designed to make a meaningful difference in women’s health through access to information, empowerment, and targeted donations. It supports the health of all Canadian women across three pillars:

  • body (growing our knowledge on health matters of special importance to women, such as women’s cancers);
  • mind (supporting initiatives and research that enhance and improve the mental and emotional health of all women, such as depression); and 
  • spirit (supporting programs such as support groups that empower and assist women facing health-related challenges). 

Shoppers Drug Mart has partnered with six Canadian organizations to deliver the WOMEN program and funds many more local women’s health programs through its Tree of Life campaign and through donation applications received online.

Lana Gogas
Manager, Communications & Corporate Affairs
Shoppers Drug Mart
T: 416-493-1220 x5141

TD Bank Group

TD Summer Reading Club

The TD Summer Reading Club is a joint initiative of the TD Bank Group, Toronto Public Library, and Library and Archives Canada. This program is an inclusive bilingual program that strives to engage all children in the joy of reading during the summer months.

Through the participation of public libraries across Canada, the club aims to:

  • connect families with books and libraries;
  • build children’s confidence in and excitement about reading;
  • help children retain reading skills over the summer;
  • champion Canadian writers and illustrators;
  • deliver free incentives and fun, accessible library activities;
  • inspire a sense of adventure and wonder;
  • nurture children’s imaginations; and
  • celebrate their accomplishments.

Tashlin Hirani
Manager, Corporate & Public Affairs
TD Bank Group
66 Wellington St. W. 17th Floor, Toronto, ON M5K 1A2
T: 416 982 3375
C: 416 648 6470


WestJet Cares for Kids

The WestJet Cares for Kids program focuses on children’s health and wellness. The program was launched in 2007 with the goal of extending WestJet’s caring culture into the communities it serves by making a positive impact in kids’ lives.

By donating the gift of flight, WestJet helps its WestJet Cares for Kids partners deliver necessary services to children in need, raise money, and reduce the cost of their business travel. The WestJet Cares for Kids partners were carefully chosen: as they share WestJet’s mandate to help children with health and wellness needs. From bringing families together when a child is sick, to helping investigative teams reunite missing children with their families, WestJet’s approach is to help in the best way it knows how: through the gift of flight.

The company’s six national child-serving charitable partners are the following: Big Brothers Big Sisters of Canada; Boys and Girls Clubs of Canada; Hope Air; Missing Children Society of Canada; Ronald McDonald House Charities Canada; and Make-A-Wish Foundation.

In 2011, WestJet donated 4,793 single flights to its WestJet Cares for Kids partners.


Westminster Savings Credit Union

Project Better Balance

Westminster Savings Credit Union’s Project Better Balance provides support for arts and active living opportunities in the communities in which Westminster Savings Credit Union employees and customers live in order to promote better balance in the lives of community members. The program description states that “participation in arts and active living leads to greater self-confidence, athletic development, personal expression, enhanced critical thinking and social reinforcement. It makes our communities healthier, more inclusive places to live. In other words, involvement in arts and active living leads to better balance, and that’s what we’re all about.” The vision for the program is to create healthy, inclusive, and balanced communities.

Nicole Eich
Foundation & Community Investment Manager
Westminster Savings
T: 604 528 3824

For more information contact

Corporate Communications

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