Shopping for Votes

The Conference Board of Canada, June 8, 2017
Recorded Webinar
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Generally speaking, people do a lot more thinking about their consumer choices than their democratic choices. Little wonder, then, that politicians have been reaching into the consumer world for inspiration and tips on how to reach the citizens.

In this webinar, Susan Delacourt will offer a guided tour of how politics got tied up with marketing in Canada over the last half of the 20th century, and how this paved the way for the high-tech arts of modern marketing and campaigning in the 21st century. While it may not answer who’s going to win the next election in Canada, this webinar will help explain how a sophisticated salesman reached the highest political office in the United States.

This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!

Webinar Highlights

Join us for this 60-minute session and you will:

  • Gain insights into how politicians are using marketing techniques to win elections
  • Appreciate the evolution of this practice and its current implications
  • Consider how campaigns are adjusted for specific demographics
  • Learn how politicians are relying on sophisticated data and analytics to get elected
  • Understand the successful practices deployed in the recent U.S. presidential election

About Susan

Susan DelacourtSusan Delacourt is a political columnist with Ipolitics and the Toronto Star. Over her career she has worked at some of the top newsrooms in the country, taking her from the Globe and Mail to the Ottawa Citizen and the National Post, to her current posts. She is a frequent political panelist on CBC Radio and CTV.

Shopping For VotesAuthor of four books, her latest — Shopping For Votes — was a finalist for the prestigious Hilary Weston Writers’ Trust Prize for Canadian non-fiction in 2014. She teaches classes in journalism and political communication at Carleton University and is a mentor with the Pierre Elliott Trudeau Foundation.

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