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Public Sector Social Media 2017

Monday October 30 - Tuesday October 31 2017 Shaw Centre Ottawa, Ontario

Conference Overview

Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media

2016 demonstrated the power of social media.  It was the year that saw the social media enabled insurgent campaign for Donald Trump triumph over the establishment in the US presidential election—despite Hilary having the support of the overwhelming majority of traditional media. 2016 also highlighted the impact of fake news. These false stories are shared widely and strategically, infiltrating social media feeds with misleading facts.

Recognizing the need to cut through the clutter of false information and disjointed messages, this event will showcase practical examples of successful social media campaigns and discuss the context to ensure your messages stand out amongst the rest.

The pace of change isn’t slowing—what’s happening now and what comes next?

For a while, the hype surrounded Meerkat and Periscope. Now Facebook Live, Snapchat and WhatsApp are the dominant channels. By the time you read this, another social platform will be on the leading edge, with the next one close behind.

This event will feature discussions of new platforms and their potential impact.  Hear from the leaders at Facebook, Twitter, and LinkedIn as they share best practices to help you reach your audience. You will hear about the unique benefits of each platform and how each is changing to become more effective. This will help you select the best channel among all the never-ending list of options and make the best use of your resources once deployed.

An information packed agenda that meets your current needs and prepares you for the future of social in the public sector

Join us to discuss the key developments in the field, including:

  • key characteristics of a successful social media campaign
  • dealing with rumours and fake news on social media
  • fake profiles on social media: How can your information be used to generate a fake profile? Why is this done and what impact can it have? 
  • how to carry our effective rumour control during a crisis
  • social media skills for public sector leaders
  • exploration of the growing use of video in social media and how you can more effectively use video in your communications
  • quantifying social media impact—what are the latest thoughts/tools/metrics for this?
  • how to make your social media more accessible
  • combating cyber bullying 
  • what are the latest and best tools for measuring your reach and impact
  • creating greater awareness and developing competencies in social
  • social media and the digital workplace
  • digital and media literacy
  • linking social to your content strategy

What are your greatest social media challenges?

We’d like to address your most pressing social media issues. What would you like to discuss at this event? Please contact Executive Program Developer John Brewer at with your questions, challenges, and opportunities.

Find out how you can attend this event
for FREE!

Do you have colleagues who are eager to learn about public sector social media, a large Twitter following, plenty of Facebook friends, or loads of LinkedIn connections? If so, we want to hear from you! Bring three colleagues to register with your social media network, and we’ll give you a complimentary pass to the conference! For more information, please connect our marketing team.

Building on success

The Conference Board is Canada’s most respected independent research and conference development organization. Conference Board events attract top public and private sector leaders, and provide an insightful and enlightening learning experience for conference participants.

Sponsored by

Marketing Partners

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Travel Partner

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The details of this event are subject to change. Please revisit this page periodically for updated information.

Full Agenda Available!

The full agenda for this event is now available.

Social Media


2016 Event

Last year's Public Sector Social Media conference took place October 24–25, 2016 at the Fairmont Château Laurier.

Sponsor this Event!

Associate your brand with the solutions, and position your organization as a leader in its field. Connect with your top prospects, and collaborate with senior executives, practitioners, and thought leaders.

To learn more about exclusive sponsor benefits, please contact Tracie Jones at 613-862-1566 or by e-mail, or visit our Sponsorship Benefits page.