A World of Opportunity: How to Leverage Global Commerce Trends in 2016

The Conference Board of Canada, January 14, 2016 at 03:00 PM EST
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Are Canadian businesses ready to take advantage of opportunities available around the world?

Faced with a relatively weak domestic economy and the end of the commodity super-cycle, Canadian firms have to look for new opportunities to sell their goods and services to international markets. The American economy is rebounding, and firms need to be ready to capitalize on rising U.S. demand. Canadian exporters need to pick spots in Asian and global value chains, and look beyond the usual markets. Free trade deals, such as the Trans Pacific Partnership and the Canada-Europe trade deal, will open up new opportunities, but firms need to adapt and innovate to seize full benefits.

Join us at this webinar with Danielle Goldfarb to find out where the best opportunities are available in 2016 and the risks that need to be managed to have success in this environment.

Webinar Highlights

Trends and strategies that will be highlighted in this webinar include:

  • Taking Advantage of a Rebounding US Economy
  • Planning for a Slowing Chinese Economy
  • Leveraging the Global Appetite for High-Value Services
  • Taking Advantage of Free Trade Deals
  • Proven Strategies for Global Business Success

About Danielle

Photo of Danielle GoldfarbDanielle Goldfarb is Director of the Conference Board of Canada’s Global Commerce Centre. Danielle heads up research that delves into underexplored and emerging areas critical for evidence-based policy-making. Ongoing topics of interest include responding to rapid global economic change, selling Canada’s high value services in global markets, and improving the links between Canada's multicultural population and global trade.

Danielle speaks regularly to government, media, academic, and business audiences. Danielle’s commentaries have been published by several Canadian think tanks and by most major Canadian media, including the Globe and Mail and Maclean's magazine. Her most recent (co-authored) publications include Stronger Ties: CETA Tariff Elimination and the Impact on Canadian Exports; Not for Beginners: Should Canada’s SMEs go to fast-growth markets?; For Innovators Only: Canadian Companies’ EU Export Experience and Understanding the Four Faces of Europe (forthcoming).

Danielle has been part of Statistics Canada’s advisory committee on trade, the Georgetown University’s leadership seminar, the Department of Foreign Affairs Academic Advisory Group on trade, and the US International Visitor Program on trade. Danielle has an M.Phil. in International Relations from Cambridge University and a B.Comm. in Honours Economics from McGill University.

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