How Am I Being Influenced? The Newest Trends in Marketing

The Conference Board of Canada, May 11, 2017
Recorded Webinar
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The marketing industry is entering an age in which customers and organizations alike are beginning to view paid advertising with cynicism. Marketers are now turning toward new trends such as Influencer Marketing to create more authentic connections with their customer base.

Many consumers are unaware of influencer marketing tactics and how they seamlessly reach in to their daily lives appearing as organic content. Under these new terms, anything and everything has the potential to be an ad, and even those with the most careful eye could be none the wiser.

Influencer Marketing is still relatively new in the industry, and as such, best practices have yet to be established or understood widely. However, the potential impact of this new form of marketing demonstrates that it is a successful tool that should be in every marketer’s toolkit.

This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!

Webinar Highlights

Join The Conference Board of Canada and SWAY Marketing for a 60-minute webinar in which you will hear more about Influencer Marketing and learn:

  • What influencer marketing is, and how these techniques can be spotted in your daily life
  • The history and evolution of influencer marketing
  • How influencer marketing works in the current marketing economy
  • Best practices for brands looking to utilize influencer marketing

About Alex and Thomas

Photo of Alex ZabelPhoto of Thomas CherneyAlex Zabel and Thomas Cherney co-founded SWAY Marketing, a marketing agency focused on digital engagement that has served a variety of industries, including oil and gas, real estate development, and consumer products. Through SWAY, they have not only run influencer campaigns, but have also studied industry leaders who leverage influencer marketing strategies to support their brands. This has given them a broad understanding of influencer marketing that they are eager to share.

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