The marketing industry is entering an age in which customers and organizations alike are beginning to view paid advertising with cynicism. Marketers are now turning toward new trends such as Influencer Marketing to create more authentic connections with their customer base.
Many consumers are unaware of influencer marketing tactics and how they seamlessly reach in to their daily lives appearing as organic content. Under these new terms, anything and everything has the potential to be an ad, and even those with the most careful eye could be none the wiser.
Influencer Marketing is still relatively new in the industry, and as such, best practices have yet to be established or understood widely. However, the potential impact of this new form of marketing demonstrates that it is a successful tool that should be in every marketer’s toolkit.
This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!